Advertising network Pheedo has announced today at the Syndicate Conference that it has partnered with Japanese marketing firm Transcosmos and their Tokyo-based subsidiary, AD2.
Pheedo will license its RSS ad-serving technology to Transcosmos in the Japanese market. AD2, former Double Click ad network, will use Pheedo’s technology to build Japan’s first RSS advertising network. AD2 and Pheedo plan to launch the new network in July 2005.
Pheedo claims that advertising via RSS is a burgeoning market opportunity, projected to grow to as much as $2.4 billion by 2008.
“We are very pleased to be working with Transcosmos and AD2,” said Charles Smith, COO and president of Pheedo. “By combining Pheedo’s fully-integrated RSS and weblog advertising platform with AD2’s marketing expertise, we are poised to capitalize on the explosive growth of RSS and weblogs in Japan.”
“Transcosmos’ partnership with Pheedo provides our company with a strong platform on which to enter and champion the RSS and weblog advertising market in Japan,” added Shin Nagakura, executive vice president of Transcosmos Investments & Business Development. “Pheedo has established itself as the early leader RSS and weblog advertising in the U.S. market, and we can quickly build on its expertise and technology to introduce new interactive advertising services in Japan.”