Overture to test RSS ads

Overture is examining the viability of expanding its advertising network, which specialises in sponsored search results, into the RSS advertising, according to a source familiar with the company.

News.com is also stating that Google could expand its network into RSS advertising, which is bizarre given their backing of Atom. A Google representative said the company is not testing such a service at this time, but it is “always evaluating new opportunities to enhance our ad program.”

(source: news.com)