Overture is examining the viability of expanding its advertising network, which specialises in sponsored search results, into the RSS advertising, according to a source familiar with the company.
News.com is also stating that Google could expand its network into RSS advertising, which is bizarre given their backing of Atom. A Google representative said the company is not testing such a service at this time, but it is “always evaluating new opportunities to enhance our ad program.”
(source: news.com)
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