Nick Denton set to launch Kinja today

The NY Times is reporting that Gawker CEO and Nano-publishing champion Nick Denton is set to launch the long awaiting “Kinja” project today, April 1. The NY Times describes the service as ” automatically compiling digests of blogs covering subject areas like politics and baseball. Short excerpts from the blogs are included, with links to the complete entries on the individual blog sites”, some sort of combination of RSS reader and personalised topic sorter? we’re not to sure. But what ever it is exactly, Meg Hourihan, co-founder of Blogger is Project Manager for the site, in another coup for the Gawker stable of blogs, so theory has it that the servive is bound to be good.
The last word from the NY Times: “Mr. Denton said Kinja users would be able to decide whether to make their customized digests public and that the best digests would be promoted at the site, making the users “part of the editorial team.” Kinja and its competitors could end up creating another opportunity in the blog marketplace: who will blog about the best blogs of blogs?”