Reports in that McDonalds have set up a fake blog on SixApart’s TypePad as part of the companies Super Bowl ad spoof around a French Fry shaped as Lincoln.
Comments from bloggers are ranging from “another dose of “we think people are idiots” from a corporation that doesn’t understand the medium“, “I’m not lovin’ it” and “McDonalds, shame, shame“.
The use of a fake blog on TypePad by McDonald’s is an insult to bloggers from a company that doesn’t even blog itself. Making money from blogs is one thing, exploiting blogs in this way is something else. If SixApart was smart it would cancel the account immediately.