In 2014, the top social networks were, in terms of number of month actual users, in order:
- Google Plus (surprise, surprise!)
- Vine
- Snapchat
Not surprisingly, each platform has a specific target demographic, which is basically divided into two major sectors: professional use and personal use.
When it comes to profession and/or business purposes, the main contenders are Facebook and LinkedIn. The question about which platform serves a business best remains unanswered.
This can be attributed to several reasons, one of which is the long standing debate about how social media ROI can be measured.
As the guys at Buffer explains, they stopped measuring their social media ROI because it is “a bit of a thorny problem.
On the other hand, Hootsuite provides a guide on how to measure social media ROI.
So what is the case, really? For businesses and professionals, do you have to focus on ROI?
The answer is not a simple one, but one thing is for sure: you cannot ignore social media.
And that’s why we look at LinkedIn vs Facebook for professionals. Which platform will serve you best?
On the one hand, LinkedIn is seen as more credible for professionals. You don’t post pictures of what you ate, your cat, and you personal rants on the platform, do you? On the other hand, there are more active on Facebook. People who are potential customers.
Here is a quick look at stats about Facebook and LinkedIn, which will give you insights into the platforms, which may, in turn, help you decide which to focus on and what strategies to take.
After perusing the graphic, has your perception of the platforms changed in terms of professional use?
More useful reading:
Top 10 Important Things You Probably Didn’t Know About Social Media
The Biggest Social Media Game Changers for 2015
