Fred Wilson has an interesting post about Youtube’€™s potential revenue. He focuses on the possibilities of a 10 second ad before showing any of the videos, and his maths add up to a possible net revenue of $150 million a year for the video site. How Youtube would love that.
Jason Calacanis disagrees. He says $20 million and points at some interesting factors, such as Youtube’€™s varied content will only generate shitty CPM’€™s and so on. It’€™s also an interesting post.
It’€™s all very interesting to hear what people in the industry thinks of Youtube and their potential. Some have great beliefs for the site (Wilson) while others shy away from it because of the potential dangers (Calacanis). It’€™ll certainly be fun to look back at all these theories and thoughts on Youtube when we know for sure if it’€™ll be a huge success or crash and burn in lawsuits forever.
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