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Gawker Media, Nike Team for Blog Promotion

Gawker Media, Nike Team for Blog Promotion

ClickzNews> In an innovative move, blog publisher Gawker Media has launched a blog for Nike’s “Art of Speed” film project, the first of what it hopes will be many custom publishing assignments. Gawker Media designed the blog microsite for Nike to promote the running shoe company’s Art of Speed project. Art of Speed is a short film series showing 15 digital artists’ interpretation of the concept of speed, first launched in May on Nike’s own Labs site. The Art of Speed blog will feature in-depth interviews with the artists who created the films. It has no direct advertising for Nike, though it does have a banner ad linking to the film site and the Nike swoosh symbol appears prominently. read more>

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