Trusted Friends Advice

Study finds friends’ advice more trusted than influencers

A recent study published in the Journal of Marketing provides compelling insights into the trust dynamics in consumer purchase decisions. According to the study, people put more trust in advice from friends…

TRENDING POSTS

"Digital Nominees 2024"
Nominees announced for 2024 Social Media & Digital Awards

The Social Media & Digital Awards 2024 has recently revealed its exciting list of nominees, featuring top performers in digital communication and creative workers whose stories have made a significant impact. The…

"Sweep Communications"
Advancements and changes sweep communications industry

The field of communications is rapidly expanding, transforming, and becoming more diverse. Significant advancements in cutting-edge technologies are enhancing interaction and sharing of information. These advancements were recognized in an awards event…

"Digital Campaigns Spotlight"
2024 Social Media Awards spotlight leading digital campaigns

The 2024 Social Media & Digital Awards have unveiled their candidate list, shining a spotlight on influential bodies leading in digital campaigns. These organizations represent a variety of sectors but share a…

Visual Spectacle
Take Back Your Life tour stuns with visual spectacle

The “Take Back Your Life” winter tour offered an immersive experience undeniably captivating. Audiences were treated with a combination of haunting soundscapes, mesmerizing visuals, and detailed production, making it a splendid sensory…