CooperKatz launches second Vespa blog: Vespaquest
by Duncan
August 10, 2005
PR firm CooperKatz, employer of A-List blogger Steve Rubel of Micro Persuasion have announced a second “customer blog” for scooter manufacturer Vespa: Vespaquest.
Vespaquest is written by two bloggers, Crystal Waters of Girlbike and Justene Adamec who writes for BlogCritics.
Notable is the fact that this is the first instance I am aware of, of a company launching multiple blogs for the same product written by its customers. I can only presume that the first blog, Vespaway, has been successful. It’s also a great way for corporations to spread their brand in the blogosphere without being too pushy: pay customers to evangelize.