Now that the US Presidential Election is officially over, with Barack Obama taking up the reins for the next 4 years (in case you missed that), the social web will be back to normal. There has been a huge focus on the election the past few months, and before that as well, which might leave a lot of blooming and booming services in a slump. After all, social websites don’t work if people don’t have anything to talk about.
Take Twitter, who really pushed the election with a special page and all. Will they see a slump now, post-election? Surely the massive growth of Twitter is partly because of the election, and the fact that people want to talk about it? After all, even the debates made an impact on the stats, much like the Apple events use to do. The difference is, a presidential election can potentially engage a lot more people.
How will Twitter fare now, post-election? Will it slump, or is it out in the open now, ready for wider mainstream adoption? And how will they tackle it? Will we see groups, as they’re doing in Japan, or do they have some other cool new features to keep the tech-savvy crowd interested, while they try and gain the mainstream audience for real? I mean, one Britney Spears won’t be the game changer, but 50 perhaps…
One thing’s for certain: The social web will look a lot different content-wise in a week, than it did yesterday.
Author: Thord Daniel Hedengren
Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.