Should WordPress Buy Pheedo.com? (Or Build Something Similar)

One feature that I love about both Blogger and WordPress.org is that I can redirect my default RSS feed over to FeedBurner in order monetize my blog feed.

While this option is available via plugin for WordPress.org fans and baked in for Blogger users (ever since Google purchased FeedBurner), WordPress.com users seem to be left out in the cold (unless you are part of the VIP Hosting club).

Although WordPress could just simply open themselves up to Feedburner, it may be wiser for them build or buy something similar to FeedBurner like Pheedo.com.

WordPress Feed Ads? Are you serious?

WordPress.com is one of the largest blogging service platforms out there, second only to Blogger (at least as far as traffic is concerned).

While I am not sure who has the larger “feed eyeballs,” I would not be surprised if WordPress’s feed count was close to Blogger’s.

If WordPress decided to partner with their users with feed advertising, they could easily boost their revenues and not have to solely rely upon premium features in order to help keep the lights on.

See Also

Smoking and Productivity in the Workplace: What Employers and Employees Can Do

So should WordPress buy Pheedo?

While Pheedo is an excellent alternative to FeedBurner, their asking price is probably well over $50 million, which may not make sense to purchase (at least during this recession).

Creating their own feed ad network from scratch may be wiser (not to mention cheaper), and would give their fans one more reason to stay within the Automattic family instead of outsourcing to Google.