Promoted Blogs For Tumblr: Good Idea Or Bad Idea?

TumblrDespite receiving a large amount of investment funds, media attention and massive traffic (which resulted in a major outage earlier), Tumblr has for the most part focused on growth rather than formulating a business plan.

However after a Tumblr employee revealed the companies plans on helping users find relevant sites, some are wondering whether the company will consider advertising via promoted blogs (sort of like Twitter’s promoted tweets) in order to help bring in more revenue for the micro blogging platform.

This is pretty cool in and of itself, but something tells us this might be the start of a new advertising play from Tumblr. After all, the Tumblr blogs that are highlighted in these channels are going to get a slew of new followers. And the companies that are increasingly starting Tumblr blogs to market themselves want to get more followers for their Tumblr blogs. So it would make sense for Tumblr to sell some spots in these channels (with all disclosures, of course). (Business Insider)

Even though this idea would help the micro blogging site bring in some revenue (among other ideas), truth be told Tumblr has for the most part avoided advertising of any kind (although users can insert their own ads upon their sites for free).

Currently Tumblr makes most of its revenue through selling premium themes as well as for listings within its blog directory, although the latter users can obtain for free if their sites become popular enough.

See Also
smoking and productivity

While the idea of promoted blogs probably makes sense on paper, it’s still unclear how users would react to marketers attempting to “invade their space” (which could result in a backlash from users).

Either way hopefully the company can find a way to generate some revenue in the not-to-distant future, especially since Tumblr may be one of the few platforms that can actually combat the decline of blogging as a whole.

Feeling stuck in self-doubt?

Stop trying to fix yourself and start embracing who you are. Join the free 7-day self-discovery challenge and learn how to transform negative emotions into personal growth.

Join Free Now

Picture of Darnell Clayton

Darnell Clayton

Darnell Clayton is a geek who discovered blogging long before he heard of the word "blog" (he called them "web journals" then). When he is not tweeting, friendfeeding, or blogging about space, he enjoys running, reading and describing himself in third person.

RECENT ARTICLES

TRENDING AROUND THE WEB

5 zodiac signs who will reconnect with a past love on Valentine’s Day

5 zodiac signs who will reconnect with a past love on Valentine’s Day

My Inner Creative

7 phrases manipulators use that sound kind at first but are actually a form of gaslighting

7 phrases manipulators use that sound kind at first but are actually a form of gaslighting

NewsReports

10 rare qualities of people who don’t need money to feel happy

10 rare qualities of people who don’t need money to feel happy

Hack Spirit

7 things a narcissist will do when they realize you’re not an easy person to manipulate

7 things a narcissist will do when they realize you’re not an easy person to manipulate

Global English Editing

6 zodiac signs who think critically and always question the status quo

6 zodiac signs who think critically and always question the status quo

Parent From Heart

5 zodiac signs who will achieve greater happiness in February 2025

5 zodiac signs who will achieve greater happiness in February 2025

My Inner Creative