Over on Microsoft Watch, it was brought up that corporate blogging is often times unbelieveable and well untrustworthy. They went on to lay out some tips on keeping it real, Analyst Jeremiah Owyang weighs in as well.
My favorite points that both touched on is authenticity. Don’t use your blogs as places to toss your day old, or yet to be released Press Releases. No one wants to read that, and perception is most press releases are mostly fluff anyhow.
Keep it real, have an authentic voice. Mix it up with some real video blogging and interact with consumers on your blog, and other social media avenues.