The world of content marketing is getting very competitive with each passing year. Every marketer out there is publishing content today with the aim of reaching out to a wider audience online.
According to a report by eMarketer, 60% of marketers create at least one piece of content each day. In such an immensely competitive market, you cannot afford to just churn out content and hope for it to work.
To help you create better content for marketing in 2020, here are 7 important tips you should follow.
1. Use social media to look for the latest trends in your niche
Social media, today, is one place where you can reach out to a large audience. As of 2019, nearly 3.2 billion people were active on social media. If you have been a content marketer for a while now, you already know who your target audience is. You could use social media to see what is trending among your target audience.
According to Brandwatch, as of 2019, 96% of people who discuss brand on social media do not necessarily follow brand pages. So you have to look beyond your social media page and follow customers’ conversations to get more valuable insights.
2. Create content optimized for voice search
The way people search for information online is changing. As shared by Google’s CEO, in 2016 20% of searches on Google’s mobile app and Android devices were voice searches. This number can only be assumed to be increasing since then. It is predicted that 50% percent of all online searches will be voice-based by 2020.
So, it goes without saying that all your content has to be optimized for voice search now. The queries that people use in text-based search and voice search are quite different. You have to understand how voice search works and create content in line with it.
3. Mobile-friendly content is no longer just an option
As of 2017, internet users spend nearly 69% of their online time on smartphones. This number has only been increasing since then. It has become more than important to make your content mobile-friendly if you wish to get more followers. Optimizing your content for mobile screens will involve optimizing all elements, the text, images, videos and anything else, for mobile viewing. Other factors like page loading speed and user experience will also have to be taken care of.
4. Outsource and repurpose content as appropriate
Marketers are always pressed for time and managing all the content on your own can be a huge challenge. For the year 2020, you can consider outsourcing some of your content creation work. This works best for long form seed content that takes extensive research and a lot of time to write. Such content can also be repurposed later into other formats as required.
Freelance writers on platforms like UpWork, Narrato or WriterAccess can be of help in this kind of content creation and repurposing can be done by you, as you see fit. Tools like Lumen5 and Canva can be great for repurposing content in different formats.
5. Video and audio content must be a part of your 2020 marketing strategy
Content marketing is no longer just about text-based content. The use of video and audio as content for marketing is gaining popularity and 2020 is going to be all about these forms. Videos have been found to get more views than other forms of content. 45% of people watch more than an hour of videos on Facebook or YouTube a week and that is why 87% of marketers are using video content today.
Audio content too is becoming very popular. Podcasts have found a new place in digital marketing. According to a survey conducted by Statista in 2016, 45% of global internet users aged 25 to 34 listened to or watched podcasts. With Google adding playable podcasts in its search results, this form of content is now indispensable for any marketer.
6. Try content cluster
Content cluster is a great way of getting better ranking in search engine results pages and also of gathering a loyal following. Content cluster refers to writing a number of posts on a common theme. This theme should ideally be something related to your area of expertise so that you can use your knowledge and authority on it to create quality content. Content cluster is considered to be more valuable by search algorithms and help your pages rank higher in Google search results.
7. Optimize content for omni-channel marketing
Content marketing today is no longer limited to the desktop. People surf the internet on multiple channels like mobile phones and tablets. That is why it is important that the content you create now is optimized for an omni-channel marketing strategy. This means that the content should appear uniform and consistent on all these devices. Everything from page loading time to the aspect ratios must be optimized for viewing on different devices if you wish to reach out to people on all channels.
Neelam Goswami is a Content Writer at Godot Media, a leading content writing services agency. Her areas of interest include digital and content marketing. She is also an amateur artist and loves to spend time on creative work.