To remain competitive in the unforgiving landscape of online marketing, you need to adopt tools and exploit the latest trends to optimize your marketing channels, business processes, and your team’s productivity. However, it is important to be smart with your toolset choices. With today’s myriad of marketing software, it is easy to overspend and overcomplicate your marketing.
Here are seven of the best marketing tools you need to learn this 2016:
One of the keys to successful online marketing is getting connected with the right influencers and leveraging their reach to promote your content or product. This can give your brand instant visibility and traffic, but you need to find the right people first. JustReachOut is a simple, yet powerful press marketing tool that allows you to reach journalists who could be interested in promoting your product. All you need to do is enter the keyword(s) that describe your product and you’re good to go.
Successful digital marketing revolves around producing great content and connecting with the right influencers. This starts with finding content ideas that will get shared in the top influencers’ networks. For this, you need a content marketing tool such as Buzzsumo to help you find the most popular content as well as the top domains that share them. It is highly effective when used with strategies such as the “Skyscraper Technique” and blogger outreach.
Tracking and managing your time is essential for optimizing your productivity and creating accurate invoices. Hiveage features a comprehensive time tracking software that logs productive hours – extremely useful if you’re working from home or if you manage a team of remote-based freelancers. It also helps track the other essential components of billing. Using the simple interface, you can quickly switch between tracking your time, expenses and mileage. Hiveage also enables you to integrate payment gateways with your invoices. This makes accepting payments online a lot easier by keeping the process simpler for your clients.
Building an email list is a time-tested strategy for nurturing leads, growing traffic to your site, and promoting your products or services. This involves several tasks such as creating landing pages, building your email content, and scheduling timely broadcasts. GetResponse is one of the most popular email marketing tools today that can help you with all three processes. It also features a webinar tool that will enable you to maximize user engagement and stimulate conversions for your mailing list.
Do you want to connect with your audience in a more personal level? Apart from sending emails, you can also reach them through major social media networks such as Facebook, Twitter, and Instagram. Hootsuite is a proven social media marketing tool that allows you to engage your audience with scheduled posts, extract feedback with diverse monitoring tools, and review your strategy using insightful social media analytics. It can also provide your marketing team with a unified platform that allows you to assign and break down large tasks in an organized fashion.
Search Engine Optimization or SEO has been one of the pillars for successful inbound marketing. However, the SEO landscape has been saturated with tools and strategies that can make it absolutely confusing for beginners. This is why you need an all-around resource such as Moz – one of the premier SEO resources and digital marketing authorities today. It offers a host of useful search engine marketing products such as Open Site Explorer, Moz Local, and Keyword Explorer.
The demand for video content has been on the rise since 2015. Not only can videos convey information much faster than written articles, they also add the much-needed entertainment factor that keeps the online audience engaged and ready to convert. Videolean is one of the newest and easiest video marketing platform you can use for online marketing. It offers a number of professional templates and an easy drag-and-drop editor for customization.
While these tools cover the bare essentials of successful online marketing, remember that there are tons of other software out there that can suit your preferences and meet the specific needs of your business. This is why you need to be adaptive and keen to learn new strategies or tools that may arise at any time. Also focus on how you integrate them with your marketing processes and be ROI-oriented. You can only reap the full benefits of these tools if you constantly figure out what can be optimized, adjusted, or replaced.