For businesses, customer engagement should be the focus of every marketing initiative. Whether it’s a simple billboard or a highly-targeted Facebook advertisement, the goal is to engage with customers and build a relationship that results in a sale or conversion. Regardless of your product/service quality, brand name, or brand logo, you will still need specialized tools to help facilitate customer engagement. And while there are hundreds – even thousands – of different options available, two currently stand above the rest. [Read more…]
Dr. Mehmet Oz, host of “The Dr. Oz Show,” just been skewered by the U.S. Senate Subcommittee on Consumer Protection for promoting bogus weight loss supplements. He’d also been ridiculed on HBO’s “Last Week Tonight With John Oliver” in a segment that received over 5.4 million YouTube views. Even worse, every social media marketer had seen the #AskJenny debacle, in which former “The View” host Jenny McCarthy had been mocked for her quacky medical views. To connect with the audience, Dr. Oz’s social media team scheduled a Twitter Q&A with the hashtag #OzsInbox. It didn’t go well. In fact, it became one of Twitter’s most epic fails.
When they’re done well, scheduled at the right time, and handled by an experienced social marketing team, Twitter Q&As can be great for a brand. When they’re handled poorly or scheduled at the wrong time, they turn into public relations disasters. Twitter Q&As aren’t a great way to rebuild positive feelings around a struggling brand. If your organization is facing one of these scenarios, you should skip the Twitter chat. [Read more…]
Editor’s note: This post was written by Isabel Williams, who works at http://www.bizdb.co.uk/. With a background in new business technologies, Isabel is a passionate blogger and experienced educator who writes and lectures about leveraging the potential of the World Wide Web for business development.
Social media is constantly changing and every time we measure consumer behaviors, we come up with new interesting statistics that broaden our knowledge about how users interact with companies. The nature of this interaction also changes, but fortunately we’ve got a whole wealth of tools at our disposal to track and measure all kinds of activity on social media, helping marketers to set up new strategies that foster the brand-consumer relationship. Here are 10 interesting facts about social media you probably weren’t aware of – number 7 might completely change the way you reach out to brand customers. [Read more…]
Whether you love it or hate it, social media really is a revolutionary way to connect with an audience, convey a message, or stay in touch with friends. That said, it didn’t take very long before social’s popularity led invariably to the trend of social media advertising. The first wave came with company pages and profiles, which then evolved into the paid, campaign-based platforms we have today. Though all trends point to “Yes, invest more” when it comes to these social media advertising campaigns, the question of whether they’re worth your budget still stands.
This week, we break it down to see if it’s really worth it in the end. [Read more…]