The days of old spun content that is merely there to get a link in order to boost search engine ranking effectively are gone. While this marketing tactic can benefit a company in the short term it has no long term benefits especially if one of these “link farms” are penalized by Google. Content being king is no news to many people in the industry but now the approach to content has shifted from pumping out articles to figuring out what will drive the most traffic with a single post. [Read more…]
From the drag-and-drop editor to the game-changing Artificial Design Intelligence, Wix is a known pioneer of simplified website building solutions. Within minutes, you can construct a professional-looking website without any knowledge in web design and development. You can even implement advanced functionalities such as a robust comments system, interactive forms, and online booking without writing a single line of code. [Read more…]
Web trends change fast, and every year or so, you should be redesigning your site to keep up with online consumer tastes. It doesn’t matter whether you run a small business or you keep a hobby blog; your site will benefit from a regular update to its look and feel. However, before you toss your website’s old code in the bin, you should stop and think about what a redesign does to your search engine rankings. [Read more…]
By this time, every brick and mortar business recognize the need for an online presence. They build websites, either using DIY website builders or hiring pros to do the job. They also recognize the need for a business blog and invest in it in varying degrees.
If you’re a blogger for a company, or you treat your blog as a business (which you should, actually), then one of your priorities is to get people to know about your blog. You need to find your way up the search engine rankings in order to get the eyeballs you need. [Read more…]
When you’re planning out a website, many aspects are just as important as if you were creating a traditional brick and mortar store; almost every decision can have far reaching implications and all of them demand due diligence if you want to ensure success. [Read more…]
In the modern search environment local SEO is vital to ranking your business for your major keywords and search terms. If your business serves a particular location and its surrounding areas, making sure your website is optimised locally is crucial. If you are in a location and expect people to be able to find you on Google for that location, you should be optimising your web pages for your local area. The following infographic looks at how local SEO is important for lawyers. [Read more…]
In spite of WordPress getting some flak in recent times, one can’t deny that the platform is still huge. With more than 74 million web sites using WordPress, it’s only to be expected that developers continue to focus on making plugins for the platform.
This is both good and bad. On the one hand, there is an array of choices that can help make life easier for WordPress users. On the other hand, the plethora of plugins can easily confuse users, especially if you’re new to the game.
That’s why it’s awesome that those who have some knowledge of existing WordPress plugins create resources to share with those who can make use of them. Today, we’re sharing something created by Jamie Spencer: an infographic highlighting the best WordPress plugins for SEO, social, and CRO in 2015. [Read more…]
All year we’ve been relying on the experts in the SEO industry to help us analyze Google news and figure out how to optimize our websites, get creative, and stay ahead of the curve. Let’s face it, 2014 wasn’t the easiest year when it came to SEO changes and moving forward in the online marketing industry, so researching different SEO articles and topics was probably a daily routine for most.
Below are some of the top SEO gurus we saw step up in 2014 and should keep an eye on as we continue into the New Year. [Read more…]
The folks at Google refuse to rest until search functions online have been perfected. As perfection is impossible to achieve, webmasters and business owners should get accustomed to Google rocking their world on occasion with new or updated algorithms and codes. Google rolls out a number of small changes on a weekly basis that tend to go unnoticed by the general public. However, when the Silicon Valley giant bothers to announce an algorithm change it usually means massive alterations are coming.
Such was the case with the release of Panda and Penguin in 2011 and 2012, respectively. Over the course of the last 11 years, Google has rolled out new fewer than 30 brand-new or updated algorithms that have altered the state of search on the Internet (view all Google updates since 2003 here). As it stands today, people maintain a tight focus on the Panda, Hummingbird, and Pigeon updates. What impact have these algorithms had, and why do they matter in today’s SEO climate?
Here are tips for keeping up with Google. [Read more…]
It takes a lot of people a long time for them to choose a quality keyword for their website or for a specific blog post. There are tools like Wordtracker that allow you to test out keywords you’ve already thought up, but little that helps you actually choose a good keyword to test in the first place. Here are a few key principles you can follow in order to come up with a solid keyword fast.