In the modern search environment local SEO is vital to ranking your business for your major keywords and search terms. If your business serves a particular location and its surrounding areas, making sure your website is optimised locally is crucial. If you are in a location and expect people to be able to find you on Google for that location, you should be optimising your web pages for your local area. The following infographic looks at how local SEO is important for lawyers. [Read more…]
In spite of WordPress getting some flak in recent times, one can’t deny that the platform is still huge. With more than 74 million web sites using WordPress, it’s only to be expected that developers continue to focus on making plugins for the platform.
This is both good and bad. On the one hand, there is an array of choices that can help make life easier for WordPress users. On the other hand, the plethora of plugins can easily confuse users, especially if you’re new to the game.
That’s why it’s awesome that those who have some knowledge of existing WordPress plugins create resources to share with those who can make use of them. Today, we’re sharing something created by Jamie Spencer: an infographic highlighting the best WordPress plugins for SEO, social, and CRO in 2015. [Read more…]
All year we’ve been relying on the experts in the SEO industry to help us analyze Google news and figure out how to optimize our websites, get creative, and stay ahead of the curve. Let’s face it, 2014 wasn’t the easiest year when it came to SEO changes and moving forward in the online marketing industry, so researching different SEO articles and topics was probably a daily routine for most.
Below are some of the top SEO gurus we saw step up in 2014 and should keep an eye on as we continue into the New Year. [Read more…]
The folks at Google refuse to rest until search functions online have been perfected. As perfection is impossible to achieve, webmasters and business owners should get accustomed to Google rocking their world on occasion with new or updated algorithms and codes. Google rolls out a number of small changes on a weekly basis that tend to go unnoticed by the general public. However, when the Silicon Valley giant bothers to announce an algorithm change it usually means massive alterations are coming.
Such was the case with the release of Panda and Penguin in 2011 and 2012, respectively. Over the course of the last 11 years, Google has rolled out new fewer than 30 brand-new or updated algorithms that have altered the state of search on the Internet (view all Google updates since 2003 here). As it stands today, people maintain a tight focus on the Panda, Hummingbird, and Pigeon updates. What impact have these algorithms had, and why do they matter in today’s SEO climate?
Here are tips for keeping up with Google. [Read more…]
It takes a lot of people a long time for them to choose a quality keyword for their website or for a specific blog post. There are tools like Wordtracker that allow you to test out keywords you’ve already thought up, but little that helps you actually choose a good keyword to test in the first place. Here are a few key principles you can follow in order to come up with a solid keyword fast.
When learning how to make a website, you also need to understand the need for your site to be SEO-friendly. What this means is that you not only make your site easier to be found on search engines, but also make it more convenient to be viewed by visitors. Below are ways on how you can create a site built for search engine dominance.
Many people are under the impression that having a website, writing high quality content and boosting social shares will increase organic traffic to their website. With this mentality, you’re setting yourself up for disaster since you’re forgetting the fundamentals of SEO and how they relate to search engines.
Many bloggers will agree that on-page and off-page SEO will dramatically improve your traffic while building your brand. If you’re not getting the results you feel you should, then you should implement these simple but effective strategies within your content. [Read more…]
Unless you do it for a living, SEO is probably one of your less favorite activities. Optimizing your WordPress blog for search engines is very time consuming, and with Google updating its algorithms all the time, you need to stay alert. For example, Panda which was a major update to Google’s search results ranking algorithm, launched in February 2011, and has since went through around 25 updates.
Thankfully, despite the landscape constantly evolving, you don’t have to be an SEO expert to keep your blog in shape. WordPress is designed to be simple right out of the box, and here are some general guidelines to follow:
Are You Properly Defined?
Every website or webpage has a title, description and keywords. When you first created your blog, this information was necessary to get started. Problem is, we change over time, and maybe the direction you originally headed is different from where you are now. Whenever you go through any changes, it’s very important to keep how you define your blog, updated. [Read more…]