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The Beginner’s Guide to Branding

January 20, 2018 by Blogherald Blogger

Unless you live under a rock, you must have heard the term “branding” at least once in your life and know what’s it’s about. But here’s the thing- you may know only little, as the subject is surrounded by a plethora of misconceptions. For instance, small business owners think that branding is something that only the big corporates should care about, or that their business is a domain that doesn’t really need branding.

Truth is that no matter how small your business is, or whichever your industry is, you need branding. This is because without a brand your business doesn’t have an identity, a public face that the people can relate to. In other words, without branding, it’s nearly impossible to find your business amid hundreds of thousands of businesses out there. [Read more…]

Filed Under: Guides, Marketing Tagged With: beginner's guide to branding, Branding Tips, company logo, create the perfect logo, get the message out, understanding your brand

Battle-Tested Social Media Marketing Strategies That Bloggers Can Do in Minutes

January 3, 2018 by Blogherald Blogger

Let me guess: You are swamped with things to do, aren’t you?

As a blogger, not only would you have to create content for your website regularly (which would often take hours), but you’d also need to find clients, keep track of industry trends, polish your writing skills, and so much more. (That is, if you want to sustain yourself as a full-time blogger.)

With all the things on your plate, you’ll barely have enough time to market your website. [Read more…]

Filed Under: Marketing, Social Media Marketing Tagged With: automation feature, choose the right platform, reach your target audience with the right platform, Social Media, social media marketing, Twitter automation, use analytics

Five Essentials to Creating an Online Price List

December 18, 2017 by Blogherald Blogger

When considering what goes onto your website, you will invariably be focusing on creating content that is of interest to visitors, making the site attractive, and ensuring that SEO aspects like the right keywords and good quality links are taken care of. In going through all this, you can almost feel embarrassed to talk about something as tawdry as how much your products or services cost.

But let’s not hide from the truth – your website is there to make money for your business, and that means you need customers to be pulling out their credit cards and making a purchase. Sooner or later, you need to tell them how much things cost, and you can only do that by providing a price list. Fail to do so, and potential customers will simply go elsewhere and find an alternative supplier that is more transparent. [Read more…]

Filed Under: Guides, Marketing Tagged With: add descriptions, be consistent, be transparent, how to create a price list on your website, include images

Refresh Google My Business Listing for the Holidays

December 11, 2017 by Blogherald Blogger

The holidays are upon us again, and if you are like most companies, a good portion of your sales will occur over the next month. It seems like you may never be totally ready for the holiday rush, no matter how much preparation you did ahead of time. However, refreshing your Google My Business listing is one of the few last minute steps you can take that will really help make an impact on your holiday sales and search results. At WebMoves.net, we focus on strategy and dynamic solutions for online businesses; but not every effort has to be a difficult and complex undertaking. Something like updating your Google My Business Page can be effective and simple. Here are some excellent tips to make the most out of refreshing your Google My Business Page. [Read more…]

Filed Under: Guides, Marketing Tagged With: Google, Google My Business, how to update your business listing on Google, use the Google My Business dashboard

When WordPress & Email Marketing Collide: 15 Mistakes to Avoid at All Costs

October 6, 2017 by Blog Herald

email marketing mistakes

As a WordPress user, you’re used to things being easy. You aren’t super savvy in Photoshop? Great, there are pre-built, high-quality WordPress themes for that. Not comfortable with coding? That’s fine, too. There’s probably a free plugin for that. What about content creation? Well, that’s where you may need a little help, but it’s not too hard to find these days.

When it comes to your business’s marketing efforts outside of WordPress, this is where things can get a little tricky. You know you need to start email marketing, but you’re not sure what the best practices are. You’re probably wondering, “Isn’t there a plugin that will take care of it for you?” (There is, but you shouldn’t use it.) [Read more…]

Filed Under: Marketing Tagged With: email marketing, wordpress tips

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