The holidays are upon us again, and if you are like most companies, a good portion of your sales will occur over the next month. It seems like you may never be totally ready for the holiday rush, no matter how much preparation you did ahead of time. However, refreshing your Google My Business listing is one of the few last minute steps you can take that will really help make an impact on your holiday sales and search results. At WebMoves.net, we focus on strategy and dynamic solutions for online businesses; but not every effort has to be a difficult and complex undertaking. Something like updating your Google My Business Page can be effective and simple. Here are some excellent tips to make the most out of refreshing your Google My Business Page. [Read more…]
As a WordPress user, you’re used to things being easy. You aren’t super savvy in Photoshop? Great, there are pre-built, high-quality WordPress themes for that. Not comfortable with coding? That’s fine, too. There’s probably a free plugin for that. What about content creation? Well, that’s where you may need a little help, but it’s not too hard to find these days.
When it comes to your business’s marketing efforts outside of WordPress, this is where things can get a little tricky. You know you need to start email marketing, but you’re not sure what the best practices are. You’re probably wondering, “Isn’t there a plugin that will take care of it for you?” (There is, but you shouldn’t use it.) [Read more…]
In the ever-expanding world of branded content, catering to what your audience wants has never been more important. Space is crowded everywhere you look: Social feeds are flooded with links (and tricky algorithms to boot), influencers are accepting more and more partnerships, and a proliferation of blog content means you better be the best resource for anything you are putting online.
Today’s marketing world is a competitive one. With new trends, techniques and innovative software popping up every year, sometimes every week, it can be hard to keep pace with evolving technology to keep a business current and relevant.
Many companies start out strong with various marketing strategies that show promise, but over time they fizzle out or fall flat. Evidence shows that email marketing is still one of the most effective channels today. The key is to adapt the email campaign to the customer and increase audience engagement. Big name companies are finding huge success in reaching their target audience by utilizing social media data with techniques such as personalization, automation and dynamic content. [Read more…]
Classified sites provide a variety of services to individuals, businesses and employers, and are often uniquely positioned to act as a nexus between parties that might not otherwise connect with one another, and due to their low cost and the potential exposure they provide, the classified ad site continues to gain in popularity, especially as trying financial times often necessitate the removal of the middle man from the buying process. If you are looking to maximize the potential of your classified site, there are a number of important considerations you need to make.
Step One – Find an Untapped Niche
You should pick a niche which is untapped, but has enough monthly searches to guarantee enough traffic to get you started. Building a large directory for every niche and location is a waste of time, but if you focus on one particular niche or a specific area (especially where you have already identified a strong need), you have much better chance to outrank those giants. For instance, you have a chance to rank. [Read more…]
Google search engine algorithm has incorporated numerous signals that are monitored, in order to rank web pages, hence you need to understand which factors are more respected by search engines because they make the difference between success and failure of SEO techniques. The most important areas that White Hat SEO techniques focus on are; [Read more…]
Perhaps one of the biggest buzzphrases in the world of content marketing seems to be, “SEO content writing.” Of course, it’s important to make sure search engines can index your website, but your content needs to appeal to people as well.
The WooCommerce plugin offered by WordPress is the most popular platform to create eCommerce websites today. If you are thinking about building your site this way, here is a brief guide to follow:
Have you been looking for a way to connect with your subscribers, but don’t have a lot of time to spend? Most marketers know that staying connected with potential customers is necessary for growing their business, but getting started may seem challenging, expensive, or both.
Email marketing is a diverse marketing tool that businesses can use to reach an audience, reinforce relationships, and help keep a product or service at the front of the readers’ minds. Even with the rise of social media and advanced technology, email marketing is still a popular and effective choice, and among millennials, the preferred marketing channel. [Read more…]
You may have heard of the many ways a well-conceived content marketing strategy can benefit a blog or business by helping you in developing valuable content, establishing yourself as an industry leader and generally improving the connection between you and your audience.
Whilst content marketing may be the ideal method for bloggers to grow their readership and get a foothold in their niche, it can also be a slow, painstaking process to developing content that both engages and drives readers to convert. Thankfully, we’ve come up with 7 top tips to help you on your way to developing a successful content marketing strategy. [Read more…]