The concept of Conversion Rate Optimization, or CRO, is fundamental for anyone looking to run a business online. Until your website has a significant amount of direct traffic, you’ll likely have to rely on external advertising networks to drive visitor numbers. [Read more…]
“Create content that teaches. You can’t give up. You need to be consistently awesome.” – Neil Patel
Whatever the size of your business or whichever sector operate in, crafting a valuable SEO strategy is essential for survival.
It doesn’t matter if you offer the most innovative product or service on the market – if nobody knows you exist, how are you going to develop your brand, let alone make any profit? [Read more…]
Researching the right search terms to use is the most important part of any digital marketing campaign. Although it can seem complicated at first, there are many useful tools to help you discover the right words or phrases to target.
Using these tools is not as simple as finding the most searched words for a market and filling your content with them. This strategy is likely to have you competing for relevancy with bigger brands and is generally devalued by search engine algorithms.
When trying to increase your websites ranking, it’s much better to be patient and do proper research instead of trying to get a high volume with little effort. [Read more…]
Digital searching will drive holiday shopping this year, judging by the National Retail Federation’s latest Holiday Consumer Spending Survey. Consumers plan to do 46 percent of their shopping online, an increase from 44 percent last year, and 21.4 percent of those purchases will be made from a smartphone. Some of the hottest gift items include Star Wars remote-controlled Millennium Falcon Quads, Oster Flip Belgian Waffle Makers, Google’s Nest Cam, the nabi Jr. learning tablet and the Garmin Forerunner 220 smartwatch, according to retailer reports compiled by Flipboard.
What does this mean for bloggers? Keyword content associated with such hot items can result in increased organic traffic and user engagement. You can use seasonal keywords to promote your blog year-round by deploying a few strategic keyword research strategies. [Read more…]
It takes a lot of people a long time for them to choose a quality keyword for their website or for a specific blog post. There are tools like Wordtracker that allow you to test out keywords you’ve already thought up, but little that helps you actually choose a good keyword to test in the first place. Here are a few key principles you can follow in order to come up with a solid keyword fast.
Before any blogger or online marketer embarks on any venture that requires building content for a website, he / she will need to complete intensive market research and validation of interests, goals and passions. Going through the ropes of identifying needs in the marketplace, see what’s lacking, match the findings with passions and voila! You’ve got yourself an online business idea.
However, there’s a critical technical step which needs to be taken that I don’t believe should be outsourced to any practitioner without first understanding its importance and relevance. That is keyword research. Keyword research is essentially using tools to gather data relating to what users are searching for in search engines, the volume of searches and to discover how tough the competition really is. [Read more…]