When was the last time you made a minor change to a file of your website only to find that it has now messed up your homepage? Or you upgraded a theme with your own customizations only to end up crashing your website?[Read more…]
You crank out blog post after blog post.
And still – nobody seems to value the content you publish.
You know your stuff but you haven’t made a name for yourself (yet).
You need to establish your credibility but you don’t know how.[Read more…]
That’s the number of people who won’t make a purchase upon their first visit to a website, according to research from Episerver.
If you run an e-commerce business, you have to face the reality that the average visitor to your website isn’t ready to buy on his/her first visit, and that so many factors can prevent even those who came with the intent to buy from completing their purchase (research from Baymard shows that almost 70 percent of people carefully study a sales page, decide to buy, and then quit right at the point of purchase).[Read more…]
‘They said content is the king and we could not agree more’
But creating high-quality content isn’t everybody’s cup of tea. As a business, you need to be able to create content that your target audiences love reading. No matter how well-researched your blogpost is, if you haven’t written it in accordance with the tastes and preferences of your audience, then it’s redundant.[Read more…]
It all starts with the project proposal.
It doesn’t matter whether you’re selling a $100M ad strategy to Ford or a $1,000 blogging plan to startups, the quality of your proposal will have a marked impact on your results.
Writing a great project proposal isn’t just about cramming in as much information into the document as possible. Nor is it about using some copywriting tricks to convince clients.[Read more…]