The first campaign was weeks long, on a billboard over a well-traveled thoroughfare outside of Minneapolis. Once a week, the billboard was painted over. Green, one week. Then Red. Finally, in its last iteration, blue. [Read more…]
Editor’s note: This post was written by Antonio, a blogger and a consultant who provides writing assistance to job seekers. He loves writing about marketing, education and productivity. He’s also crazy about riding his bike and bumping into new people (when he’s on foot). He will be happy to meet you on Facebook and Twitter.
Procrastination is a dirty word for many writers, because it means they are not doing the work that needs to get done because they lack the discipline to do it.
It sounds pretty bad put that way, but that is how psychologists characterize chronic procrastination. Yes, it is a disease for some people, and they need professional help to tell them to get going!
Fortunately, most bloggers only suffer from occasional procrastination, and need nothing more than a little push in the right direction.
Hence, there is no need to feel bad. Procrastination happens to the best writers. To prove it, we asked professional bloggers, writers, and branding experts to weigh in on the procrastination dilemma and give their piece of advice on how to combat it. These practical tips are from their personal experiences with the dreaded P word. Find out how they got themselves out of a stall. [Read more…]
When you’re a blogger, it’s vital to continually seek ways to expand your reach and engage your audience. The problem is that many of the methods people suggest are tangential to your main area of focus, at best.
In other words, they risk actually drawing users away from your blog, as opposed to pulling them in. One investment you can make actually works without entailing that risk … and that’s an investment in YouTube. [Read more…]
Editor’s note: This post was written by Ioana, a trained architect, with a longstanding passion for writing and technology. Ioana always manages to impress with her exceptional work. She is a delightfully talkative person and she can always lift everybody’s spirits with her upbeat personality.
You’re crafting compelling and engaging articles, your content marketing strategy is rock solid, and the page-views are increasing at a steady pace. For most marketers, this is the dream. But something doesn’t feel quite right. These precious followers are not converting, or they’re not reaching your set goal.
Why is that? Despite their best efforts, marketers and writers will sometimes attract the wrong kind of readers, and for most, this seems like such a disheartening obstacle that they give up all-together. [Read more…]
In 2012, LinkedIn launched Influencers, a publishing platform for users to share their knowledge about their field of expertise. It paved way for people like Richard Branson, Arianna Huffington, and Guy Kawasaki, among countless others, to build a readership from this social networking site through the content they create.
Originally, aside from people established in their respective industries, Influencers handpicked other regular users to publish content and build their personal branding through this platform. While it is no longer accepting applications to their Influencers , however, LinkedIn has allowed all members the opportunity to write long-form posts.
While it doesn’t bear the same weight as Influencers, you as a blogger can still find use to the LinkedIn long-form posts feature, especially if you have a blog. Below are ways on how you can do it.
Content isn’t king by itself. As much as the phrase has been thrown out there, there is no denying its truth.
You can’t win your audience and customers without applying certain techniques to bring your great content out in the open. It’s not enough to write and publish the content on your site or blog and expect your target market to find your post from over billions of pages online.
One way to deliver your content straight to your readers is to implement the best search engine optimization practices. By doing so, you increase the chances of your content to rank on top of search results for your chosen target keyword. The higher you rank, the more chances that your audience searching for your keyword will click on your great content.
While we have provided a link to the best SEO practices observed by most website owners and bloggers, below are some of the more obscure but equally important SEO techniques to supplement your content.
If you are a website owner, you should be aware of the important role your target audience plays in your development. You should also be wary that turning your audience into customers requires creativity and ingenuity on your end.
This is why you should invest in creating more interactive content for your site.
This content type refers to dynamic pages in your site that demands reaction from your visitors.
Interactive content is in stark contrast with the usual written types of content seen from websites. Instead of investing in the creating of disposable and passive content, make a more conscious effort to engage with your audience by providing them with usable content.
When integrated as part of your content marketing strategy, interactive content will help you generate more leads, build an audience much faster, and increase your brand visibility much quicker!
If you want to see how interactive content works in this level for your business, check out the examples below.
Forming an effective content marketing strategy for your blog gives way to a host of benefits. Not only will you be able to produce high-quality and more focused blog content on a consistent basis, but you can also expect increased traffic, leads, and sales!
When developing your own strategy for your blog, you will need to keep these factors in mind:
- Content Rate of Investment (ROI) – The ability to track and measure the performance of your content is imperative to the success of your blog. Therefore, you need to calculate the ROI for each of your content pieces so you can determine how much you should earn from your blog posts.
- Authority building – By writing well-researched posts about the niche of your blog, you are able to showcase your knowledge to your target audience online. As a result, your audience will consider you as a subject matter expert. The more high-quality posts you publish, the more you amplify your authority within your niche!
- Brand storytelling – Your blog is more than the posts you publish. By being able to get personal with your audience through storytelling without compromising your blog objectives, you get to appeal to the reader’s emotions. By taking hold of their emotions, you can further engage them into becoming your customers down the line.
If you have incorporated any of these factors into your strategy, then you ought to use the tools listed below to help you achieve a more fulfilling and profitable content marketing.
When referring to an effective email campaign, we’re not talking about the amount of people who opt in to your list but how many of them actively engage with your messages. It’s important that you have subscribers who open your email messages because this will increase your returning visitors and conversions equaling profits. Imagine if your average open rate is 20%, this means 70% of your subscribers are not viewing your email messages. You’re essentially losing 70% potential profits that could have been generated through your subscribers. Over the years, higher open rates have been the subject of numerous case studies, and the results have been astonishing.
Let’s look at the 5 most important factors which will increase your open rate.
It’s been proven that emails with a personal touch increase open rates. Much of the success of personalized emails has to do with the psychological aspect which involves “special” treatment that has impacted the way we interact in society. It builds a level of comfort with the recipient, which translates to increased engagement with follow-up messages.
Going forward, always send your email messages including the first & last name of the recipient. You may want to add a short question after the person’s name ,as we are programmed to respond to questions more consciously than anything else.
Social media is changing the way we promote content and generate traffic to our websites. It’s a great way to create buzz online with people who are relevant to your niche. Social media networks have allowed bloggers to increase user engagement on their blogs which is important when trying to accomplish a specific goal like email opt ins, conversions, increase traffic, etc.
However, many people don’t utilize social media as a tool in growing their blog because they fail to make use of it the right way. If you don’t know how to create a converting social media campaign, you’ll lose out on enormous growth potential, and your blog will become stagnant. [Read more…]