3 Steps To A Better Classifieds Website

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Classified sites provide a variety of services to individuals, businesses and employers, and are often uniquely positioned to act as a nexus between parties that might not otherwise connect with one another, and due to their low cost and the potential exposure they provide, the classified ad site continues to gain in popularity, especially as trying financial times often necessitate the removal of the middle man from the buying process. If you are looking to maximize the potential of your classified site, there are a number of important considerations you need to make.

Step One – Find an Untapped Niche

You should pick a niche which is untapped, but has enough monthly searches to guarantee enough traffic to get you started. Building a large directory for every niche and location is a waste of time, but if you focus on one particular niche or a specific area (especially where you have already identified a strong need), you have much better chance to outrank those giants. For instance, you have a chance to rank. [Read more…]

Marketing Tips for E-Commerce Websites

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E-Commerce has experienced an explosion of traffic in recent years partly due to the fact that people are now more comfortable buying online than ever. With retailers recognizing this demand, this means that the landscape is more competitive, making it more critical for e-commerce websites to consider the best practices for marketing their websites. [Read more…]

3 Reasons to Geek Out on Your Blog

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The principle of Occam’s Razor states that the simplest answer is most likely the correct answer. This truism may be applied to nearly anything in life, including the blogging arena.

How would we simplify the components of a successful blog? Surely there must be a formula that will work for anyone, right?

And there is … sort of. It’s not so much a precise formula that consists of clear steps to follow, but more a particular personality trait that every highly successful blogger has managed to identify and express in his or her commentaries. [Read more…]

Did You Know There Are Some Great Scientific Reasons to Use Emoticons in Your Writing?

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Back when emoticons were first introduced into the Internet lexicon, many years before personal computers were everywhere and the Internet was something most people knew existed without a second thought, the idea was to help determine between a joke and something more serious.

Today, emoticons and emojis are everywhere. However, many professional writers and businesses throughout the years have been warned not to include emoticons or emojis in their work. The idea initially was that these were less professional and could give the wrong impression to prospective consumers, employers, partners, and others. [Read more…]

5 Social Adverts for Driving Stellar Webinar Attendance (Infographic)

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Webinars and social media go together like Bonnie and Clyde; a dynamic duo that, when well executed, can catapult a business from bland to booming. Unfortunately, scads of business owners fail to execute a full-scale webinar-boosting plan, brimming with supporting content, compelling adverts, and divine timing. This means that an abundance of webinars end up driving minimal attendance, which reflects poorly on the presenter and their brand – personal or otherwise. [Read more…]

Boost Your SERP Rankings with Better Marketing Automation

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Email marketing and SEO campaigns are often thought of as two separate modalities, but the practices are far more intertwined than you might realize.

In August of 2015, Google received a patent which the company initially applied for in 2012 that allows the search engine to employ the metrics it harvests from Gmail spam filters to improve its search results.

The patent essentially serves as a way for Google to apply negative email indicators derived from its spam data and to impact the rankings of the brands sending low-quality communications. [Read more…]

The 7 Features of a Successful Product Demo Video

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A product demo video is simple, in theory, but pulling off a successful demo video is more nuanced than you might imagine. While every product is different, there are some key elements that can, universally, make your product video more appealing and more convincing to the masses.

So what are the key features that make a product demo video successful? [Read more…]

Starting a Blog? 5 Topics People Care About in 2017

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If the goal of your blog is to strike a chord with as many people as possible, you’re probably spending a lot of time researching which topics and subject matters are best. Well, if you’re launching a blog in the near future, there are a few topics that are all-but guaranteed to produce results.

Five Topics the Internet is Ravenously Consuming

You may think that everyone is unique and has their own personal preferences, but the truth is that people raised in the midst of similar circumstances will ultimately cling to the same things. Sure, we all have our own unique differences, but we all spend time thinking about and talking about common topics when it’s all said and done. [Read more…]