3 Reasons Why Nobody’s Reading Your Company’s Blog – and How to Fix It

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It’s a very familiar scenario: you enthusiastically launch a business blog and start publishing post after post, but instead of seeing traffic statistics surge, you only hear (virtual) crickets chirping in the distance. What’s the deal?

To start with: you certainly aren’t alone. The vast majority of business blogs — we’re talking 70, 80 or even 90 percent of them — don’t generate much traction. That’s the bad news. The good news is that bringing a dead (or dying) blog back to life is, in most cases, relatively fast, easy and affordable. [Read more…]

What a Professional Content Production Company Can Do for You

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From adverts, to campaigns, to content, every platform needs excellent content to draw in the members of the niche targeted. Content with clear aims, and a lot to show for it, will get ahead. Working closely with a professional content production company can transform the face of your campaign. It not only frees up time for other arenas of marketing, but it also means that the written works can speak for themselves and draw customers in. Here follow some reasons why your content would be boosted with the input of a professional content production company. [Read more…]

How to Get the Most Bang for Your Buck with WordPress

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So, you finally set up the blog you’ve been talking about at every family gathering for the last 5 years. Maybe you consider yourself a WordPress-wizard, a dabbler in the dark arts of internet blogging. Even if you are just a newbie, the sense of accomplishment in running your own website can be a huge boost. However, in the age of Twitter and Facebook, you have to find a way to stand out from the crowd of blogs and e-businesses clogging up the internet. Knowing the ins and outs of your WordPress platform can give you an edge in making your site more appealing to visitors. It’s worth asking yourself if you really are getting the most out of WordPress. [Read more…]

Have Writer’s Block? Try These Content Ideation Tools for Marketers

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It’s 2017 and content is still king. But now more than ever, marketers are pressured to produce content that adds value and differentiates their company’s brand online. That’s a tall order, especially when stacked against other challenges, like finding time to create content, making it engaging, and measuring its effectiveness.

Writer’s block is another issue marketers face in the age of content marketing. It’s seemingly more and more difficult to find relevant ideas and put pen to paper. A recent study found that 75% of marketers plan to increase their content marketing investment in 2017, but only 29% use content ideation tools – the exact thing marketers need to beat writer’s block and share valuable content with their audience.

Have Writer's Block? Try These Content Ideation Tools for Marketers. Click To Tweet

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5 Easy Steps to Writing the Perfect Guest Post

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Writing a guest post for a blog that fits in your niche is a great way to attract new traffic to your blog. If those readers like your content, chances are good that they’ll hop over and check out your blog as well. This will undoubtedly lead to some new followers and more buzz about your content – all of which are great things.

That’s all well and good, but designing a good guest post can be a project in itself. There are a lot of things to consider when writing this piece – it needs to be your best work to impress the blog’s editor, as well as the readers. You’ll need to ensure it’s properly researched, fits with your blog’s niche, hasn’t been done before on that blog, etc. [Read more…]

Beyond Infographics: Alternative Visual Content Strategies That Work

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Infographics have been a hot marketing strategy for the past few years because of their ability to represent information in a concise, powerful way. As far as visual representations go, though, are there other communication strategies that work equally well? After all, as with any trend, infographics could go out of style at any time. The blogger who innovates on visual marketing is the one who’ll steal the scene.

Exploring Your Options

One reason bloggers have become so dependent on infographics might be that their ubiquity has created a situation in which marketers think infographics are the only option for visual content. This couldn’t be further from the case. Similar to infographics, yet unique in their purposes, are such forms as charts and digital posters. [Read more…]

3 Steps To A Better Classifieds Website

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Classified sites provide a variety of services to individuals, businesses and employers, and are often uniquely positioned to act as a nexus between parties that might not otherwise connect with one another, and due to their low cost and the potential exposure they provide, the classified ad site continues to gain in popularity, especially as trying financial times often necessitate the removal of the middle man from the buying process. If you are looking to maximize the potential of your classified site, there are a number of important considerations you need to make.

Step One – Find an Untapped Niche

You should pick a niche which is untapped, but has enough monthly searches to guarantee enough traffic to get you started. Building a large directory for every niche and location is a waste of time, but if you focus on one particular niche or a specific area (especially where you have already identified a strong need), you have much better chance to outrank those giants. For instance, you have a chance to rank. [Read more…]

Marketing Tips for E-Commerce Websites

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E-Commerce has experienced an explosion of traffic in recent years partly due to the fact that people are now more comfortable buying online than ever. With retailers recognizing this demand, this means that the landscape is more competitive, making it more critical for e-commerce websites to consider the best practices for marketing their websites. [Read more…]

3 Reasons to Geek Out on Your Blog

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The principle of Occam’s Razor states that the simplest answer is most likely the correct answer. This truism may be applied to nearly anything in life, including the blogging arena.

How would we simplify the components of a successful blog? Surely there must be a formula that will work for anyone, right?

And there is … sort of. It’s not so much a precise formula that consists of clear steps to follow, but more a particular personality trait that every highly successful blogger has managed to identify and express in his or her commentaries. [Read more…]

Did You Know There Are Some Great Scientific Reasons to Use Emoticons in Your Writing?

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Back when emoticons were first introduced into the Internet lexicon, many years before personal computers were everywhere and the Internet was something most people knew existed without a second thought, the idea was to help determine between a joke and something more serious.

Today, emoticons and emojis are everywhere. However, many professional writers and businesses throughout the years have been warned not to include emoticons or emojis in their work. The idea initially was that these were less professional and could give the wrong impression to prospective consumers, employers, partners, and others. [Read more…]