7 Reasons Blogging is Essential for Law Firms

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These days everybody has a blog. So why shouldn’t law firms? It’s becoming more and more common for businesses of every kind to maintain a blog that keeps readers up to date on industry developments, news about the organization, and general knowledge about the field. Maintaining a quality blog has numerous benefits to law firms in particular. We’ve put together just seven to consider.

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Should Your Blog Extend Into Multimedia Forms of Content?

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If you’ve been writing for a blog for a while, you’ll likely consider the ways you can spice things up. It might be because your readership is declining and you want to recover swiftly. It might be so you can expand, and possibly trounce your top competitors once and for all. It might just be because you’ve found yourself in a rut and you’re looking for something different. 

In all these scenarios, the solution could be turning to more diverse types of content. 

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Should You Blend AI Chatbots into Your Content Marketing Strategy in 2019?

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What Do We Mean Exactly When We Say AI Chatbot?

A bot is a computer program that simulates communication with a person in a conversational interface. These are of two basic types: those that use Automated Help (AH), like automated phone systems, and those that use Artificial Intelligence (AI), which we’ll focus on in this article.

Thanks to the immense progress in artificial intelligence and mobile, marketers can use chatbots as a powerful and effective tool for enhanced user interaction. In fact, according to research in 2016 by Imperva Incapsula, bots were responsible for generating more than fifty percent of internet traffic, as demonstrated in the graph below.
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Using Memes In Your Online Marketing Strategy

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Chances are that you’ve encountered a meme in one form or the other, even if you’re not aware of it. As a matter of fact, it is nearly impossible to be an Internet user and not know what memes are.

A  meme can be a photo, a song, a short video, an animation or a GIF that contains ironic and yet comical messages. The text is used to provide commentary to a picture or any other meme format and the combination of the text and images is what makes a meme funny.  Although their main goal is to amuse, memes can be used for a wide array of purposes, including marketing. [Read more…]