Running a blog takes hard work. First you need to create content, then you have to market it, and marketing your blog requires a different strategy than one you’d use for marketing products and services.
Although a blog technically does sell a product — the consumption of content — people won’t buy it on impulse or through persuasion. The only way to get people to consume your content is by hooking them with good content, as paradoxical as that sounds. [Read more…]
As a blogger, it’s tempting to go wide with your audience. Targeting a national, general audience exposes you to a greater number of potential readers, and therefore seems like it gives you better odds of eventual success.
However, if you want to maximize your relevance to local readers, and help your blog stand out from the crowd, it’s a good idea to include location-specific content on a regular basis. [Read more…]
In 2018 there is hardly a business out there that doesn’t try to apply content marketing in this or that form in its promotional video campaigns. However, the efficiency of these efforts can vary from outstanding to negligible – and those responsible for it often have little to no idea what causes this or that result. [Read more…]
Blogging for business purposes offers many perks. It can increase your credibility, further the reach of your brand, and get you noticed. It’s also great for encouraging customers to make a purchase.
However, prospective buyers often don’t respond well to over-promotional posts. You have to appeal to their purchasing side without overdoing it. This requires a smart balance.
In other words, shoppers like to be told what to do with information presented to them, but they don’t want to feel pushed. They also don’t appreciate poorly written content or blog posts that don’t solve a problem.
You’ll never gain action from your chosen customer base if you don’t create enticing content designed for your ideal customer. If you want to make your blog more appealing, here are some of the tactics the pros use. [Read more…]
If you’re creating a blog with the intention of making money, you might consider creating a business entity for it. Regardless of whether you see this blog as a business or you’re simply monetizing a blog you have a personal interest in, a blog with an income stream attached to it needs to be carefully managed if you’re going to maximize your profitability. [Read more…]
