Running a blog takes hard work. First you need to create content, then you have to market it, and marketing your blog requires a different strategy than one you’d use for marketing products and services.
Although a blog technically does sell a product — the consumption of content — people won’t buy it on impulse or through persuasion. The only way to get people to consume your content is by hooking them with good content, as paradoxical as that sounds. [Read more…]