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Why Bloggers Should Also Be SEO Experts

November 21, 2013 by Kelsey Jones

Why bloggers should know SEOIn order to be effective blogging in today’s Internet, writers also need to realize that knowing about search engine optimization (SEO) isn’t left to programmers are Internet marketers. It’s no longer enough to write amazing content and expect it to get thousands of hits every month, much less each day.

Bloggers should know basic SEO techniques and keep up with the latest search engine trends and news in order to be successful with their blog posts.

Best SEO Practices Increase Traffic

Knowing what search engines are looking for can help you maintain best practices, which should increase your chances of regular search engine ranking and indexing. For instance, did you know that Google recently released a new feature called In-Depth articles, which they give special preference to articles that are  1500 words or more? In addition, Google is also looking out for duplicate content, which is content that is appeared on a different website or the same website before, as well as relevancy of content (which is part of its freshness factor). All of these attributes contribute toward greater traffic to your blog. [Read more…]

Filed Under: Blog Tips Tagged With: black hat, Google, Search Engine Optimization, Search Engines, SEO, white hat

Should You Blog Anonymously?

November 20, 2013 by Kelsey Jones

Anonymous attacking Facebook April 6

should you blog anonymously? For whatever reason someone has to write a blog, the subject or topics may be controversial or the blogger wants their content to speak for itself. Other bloggers are concerned for their own safety, and don’t want online users to be able to access their private information offline. For these reasons, many bloggers have preferred to keep their name and identity a secret. Should you keep your identity a secret on your blog? There are several benefits and drawbacks to blogging anonymously, such as: [Read more…]

Filed Under: Blog Tips Tagged With: anonymous blogging, blogger anonymity, confidentiality

Informative Blog Content: Delivering the Big Picture and the Gritty Details

November 19, 2013 by Blog Herald

blog content

blog content

Source

As a blogger, when you sit down to write a post, you have two primary objectives:

  1. Present the dilemma you’re going to solve and give a top-down view of the big picture.
  2. Flesh out the details and give specifics in form of answers to the dilemma and the big picture.

In most blog posts, these are the two main steps that need to be focused on. By way of your article’s title and introductory paragraph you need to set forth a foundation, by presenting a problem or a question and then laying it out so that your readers understand exactly the issue your post is going to address. [Read more…]

Filed Under: Blog Tips Tagged With: blog content, writing tips

Are You Varying Your Content Enough?

November 15, 2013 by Kelsey Jones

video on blog

 

Blogging is something most people start for fun or to share what they know with others. However, blogging is somewhat of an art, that takes constant variation in care in order to make it successful. One of these variations is the length and type of your blog content.

Your blog posts should go beyond daily posted 300 words; by incorporating infographics, audio and video, and longer, more in-depth posts you will make your blog more entertaining to read. This can increase time spent on your blog and reader retention rate. [Read more…]

Filed Under: Blog Tips Tagged With: audio, in-depth article, Infographics, slidedeck, Video, Vimeo, YouTube

Taking a Collaborative Approach to Writing Marketing Copy

November 13, 2013 by Blog Herald

Taking a Collaborative Approach to Writing Marketing Copy (via 7 Graces of Marketing – Ethical Marketing for Social Entrepr)

Many Internet marketing guerrillas talk about ‘crushing the competition’. But could Collaboration lead to a richer kind of marketing? Part 5 of 6-part series. In the past four articles we’ve been looking at the difference between the ‘old school…


[Read more…]

Filed Under: Blog Tips Tagged With: copywriting

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