5 Effective Strategies to Increase Email Open Rates

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When referring to an effective email campaign, we’re not talking about the amount of people who opt in to your list but how many of them actively engage with your messages. It’s important that you have subscribers who open your email messages because this will increase your returning visitors and conversions equaling profits. Imagine if your average open rate is 20%, this means 70% of your subscribers are not viewing your email messages. You’re essentially losing 70% potential profits that could have been generated through your subscribers. Over the years, higher open rates have been the subject of numerous case studies, and the results have been astonishing.

email

Let’s look at the 5 most important factors which will increase your open rate.

Personalized Emails

It’s been proven that emails with a personal touch increase open rates. Much of the success of personalized emails has to do with the psychological aspect which involves “special” treatment that has impacted the way we interact in society. It builds a level of comfort with the recipient, which translates to increased engagement with follow-up messages.

Going forward, always send your email messages including the first & last name of the recipient. You may want to add a short question after the person’s name ,as we are programmed to respond to questions more consciously than anything else.

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Looking at the RUBS for Blogging Success

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Editor’s note: This post was written by Natalie Lehrer, a senior contributor for CloudWedge. In her spare time, Natalie enjoys exploring all things cloud and is a music enthusiast. Follow Natalie’s daily posts on Google Plus, Twitter @Cloudwedge, or on Facebook.

Blogging is this generation’s soapbox, and with the advances in technology, there is the possibility for anyone to have access to a global audience of millions of readers. The reasons for blogging are extremely diverse and has even been the subject of research studies across the world. Generally, reasons fall within the following loose categories: creativity, expertise, business or as a form of virtual therapy. For some, blogging is a fun and creative process where they can share their passions, inspire or have a platform for their thoughts and feelings. Some expert’s blog to educate or to establish their expertise and knowledge, possibly to showcase their portfolio in the hopes of finding a better job or develop a following. Some do so to engage in debates and converse with a global audience. There are a number of bloggers that do so in the hopes of marketing or selling a product or even themselves. Some do it for the ability to talk anonymously, others for the fame.

blogging success

Whether you are blogging to make a difference or just to be heard, you want your content read. You hope to reach a larger audience that those immediately around you and for people to hear what you have to say. So what happens if you actually make it? [Read more…]

Forming a Winning Social Media Campaign

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Social media is changing the way we promote content and generate traffic to our websites. It’s a great way to create buzz online with people who are relevant to your niche. Social media networks have allowed bloggers to increase user engagement on their blogs which is important when trying to accomplish a specific goal like email opt ins, conversions, increase traffic, etc.

winning social media campaign

However, many people don’t utilize social media as a tool in growing their blog because they fail to make use of it the right way. If you don’t know how to create a converting social media campaign, you’ll lose out on enormous growth potential, and your blog will become stagnant. [Read more…]

Why Writing a Good Outline Matters

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Editor’s note: This post was written by Steve Aedy, a freelance blogger and a content writer at FreshEssays – company that helps with writing and editing issues. Steve is addicted to literature and essay writing, he also likes to craft useful blog posts. You can contact him on G+.

When faced with the task of writing an essay, a blog post, a novel or a story, even the most experienced writer can become overwhelmed with the process of organizing their thoughts into prose. An outline can be a writer’s greatest tool for structuring ideas and arguments, and the better the outline, the easier and more fruitful the writing process.

writing a good outline

There are many benefits to writing a good outline. Here are some of them. [Read more…]

Want an Insanely Successful Blog? Perfect Your Process, Focus Less on the End Goal

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Firstly, I know the headline seems counterproductive but there’s great truth to fact that many of us have been fighting for success with the wrong attitude and game plan. There’s tons of literature online regarding visualizing your objectives and end goals and always keeping a positive attitude about whatever it is we hope to achieve. Negativity destroys dreams and every negative thought we entertain from within ourselves and the people around us, subtracts something from our progress. We’ve got to stay focused and keep the dream in sight, whether it’s acquiring that million dollar mansion,  launching the next Facebook or building a high earning and insanely popular blog. While positive thinking and maintaining an optimistic attitude to whatever we’re doing has great merit, there’s a vital set of instructions missing from the practical application of goal setting and achievement.

blogging-process

Though many through being positive and focused have indeed achieved massive goals, there is an even greater number of us who are still struggling and will continue to struggle until we change our game plan. Blogger burnout, depression, hopelessness and frustration can be a thing of the past if we change our attitude towards the small steps we must take on our journey to success. Indeed, the cliche, “it’s not winning that counts, it’s the journey” will have more meaning to you after reading and executing this. [Read more…]