SEO has gone a long way since websites took shape. Gone were the days when they were all about keywords. Now, search engines became a lot more complex, yet better.
“How,” you ask?
With the help of structured data.
Structured data made it into the realms of SEO when Google, Yahoo!, Bing, and Yandex created a standardized list of attributes in 2011. This was called Schema.org, the precursor to the structured data we have now.
However, many still don’t know what structured data is.
Fortunately, we’re going to talk about that here as we’ll show you what it is, what it’s for, and how it can be used for SEO.[Read more…]