The task of writing a corporate blog can be a massive beast to tackle. Corporate blogs require flawless information, a signature voice, and messaging that resonates with target readers on a personal level. That said, you need to have a granular understanding of the company’s branding elements and how to leverage them to accomplish desired goals.[Read more…]
Surely, you already have signed up to different websites before.
(And just so you know, I’m not calling you Shirley!)
Have you downloaded Dropbox, PayPal, or Spotify? You might have even followed a YouTube subscriber after visiting their website.
If that’s the case, then that’s the result of a well-made call-to-action (CTA).
Think about this; you would be using a lot fewer apps or sites if it weren’t for CTAs. The same goes for blogs.
In fact, call-to-actions are vital for blog owners as these can boost conversions up to 42%![Read more…]
Email marketing is one of the most effective ways to increase website traffic and your blog’s conversion rate.
With an ROI of 3,800%, you have the potential to generate lots of traffic with every email you send.
However, there’s also a slim chance you won’t achieve blogging success through email marketing.
Because of a few seemingly simple, yet fatal mistakes you might be committing. Here’s seven of them:[Read more…]
When it comes to owning a category for your blog, the “nichier” the better. With so much content out there, it can be challenging to write about anything unique. But if you can zero in on your own one-of-a-kind voice and content, you’ll find a loyal following. Here are a few tips for making sure your blog continues to appeal to the not-so-masses.[Read more…]
As a business owner, you are aware that company culture is one of the most vital aspects of a business. In fact, 45% of job seekers share the same belief, only behind benefits and compensation at 55%.
If you want to attract the right employees for your company, you need to build up your company culture!
There are many ways you can develop and harness your company culture online. In this post, however, you will learn how to establish your company culture using the content you publish on your blog.[Read more…]
Influencer marketing is expanding rapidly in the digital world. If you have been braving the digital sea long enough, you have probably heard of or even met a few influencers. The popularity of influencer marketing is rising simply because it works. According to a recent study, non-celeb influencers are 10X more likely to influence an in-store purchase than celebrity brand ambassadors.[Read more…]
Digital marketing is easily the best way to promote your blog. If done successfully, you can attract more traffic that you can convert into sales! This post by D2 Branding encapsulates the benefits of running a fully-formed digital strategy for any business or blog.
There are lots of statistics and case studies that attest to the effectiveness of digital marketing. However, if there’s one glaring stat that you need to look at, it’s this: 72% of organizations that calculate ROI say their marketing strategy is effective.[Read more…]
Driving traffic — as well as driving revenue — to your blog is likely your top concern. You’re constantly assessing different advertising and marketing strategies seeking the Holy Grail: tons of blog visitors that convert into dollars.[Read more…]
It is perhaps a cliche to talk about how much the world is being changed by technological development, but that makes it a no less true and accurate assessment of where we are. The world that we live in today is very different from the one we lived in 10 or 20 years ago. And at the time same, the world we will live in 10 or 20 years from now will be very different from what we know today.
Who would have thought 10 years ago that keeping an online diary was a golden ticket to fame and fortune? In the age of the Internet, we’ve seen the art of blogging transform from a mere hobby to a full-blown multimillion-dollar business. According to Forbes, A-list blogging personalities can earn as much as 150,000 dollars for a single Instagram post or 300 grand for a video partnership on Youtube. It’s a crazy lucrative business and no wonder more and more people are trying their hand on blogging!
Although celebrated influencers make it seem like a naturally easy thing to do, the truth is that the career takes full-time work and serious commitment. It’s a dynamic and highly mobile occupation that requires staying connected to your audience whenever and wherever. Owning the right gadgets to create fresh, high-quality content while on the go is essential for pro-bloggers.If you’re looking for the right tools to invest in for your blogging career, here’s a helpful list of the best of the best. Blogging can get pretty expensive so make sure you’re finding ways to get your gadgets at a discount.
The Ultimate Smartphone: Apple iPhone XS
Haters would say otherwise, but we’d say that Apple’s iPhone XS is still the ultimate smartphone. The superior dual camera with smart HDR and extra stabilization takes excellent photos even in low-light and high-contrast environments – an essential for bloggers on-the-go. The fact that major app developers and social media platforms like Instagram offer better features and support for iOS over Android is also a major advantage. With a fast A12 bionic chip, advanced LTE connection, dual sim support, and a rich OLED display, the iPhone XS is a sweet, albeit wildly expensive gadget.
Writing on the Go: Microsoft Surface Pro 6 Tablet
A smartphone is the number one essential for bloggers on-the-go but think of a tablet as a worthy and reliable productivity companion. With a larger screen, keyboard and stylus connectivity, portability, a tablet enables you to get your writing work done anywhere and check on your visuals with greater precision. The Microsoft Surface Pro 6 Tablet is one of the most powerful tablets you can get on the market. With its12.3 inch screen, 128GB base storage, Microsoft Office integration, Wi-Fi and 4G connectivity, and 13.5-hour battery life, the Surface Pro 6 is the ultimate portable productivity tool. Sell your iPad and upgrade to the Microsoft Surface Pro 6 Tablet.
Best B/Vlogger Camera: Canon Powershot G7X Mark II
Great visuals are 50% the blogging game won. Without high-quality images and videos, even great writers won’t survive the blogging arena. The Canon Powershot G7X Mark II is our ultimate pick for the best blog and vlog camera. It features a high-performance 20.1 MP CMOS sensor that captures clear and crisp images even in dark settings. The flip-up screen and compact build, with built-in Wi-Fi and NFC connectivity, makes it easy to use even for solo travel bloggers. It also provides a great range of control over images and videos with the ability to shoot RAW and JPEG and the 24p and 60p recording option. Even Youtube royalty Casey Neistat considers the G7X Mark II his vlogging camera of choice.
Portable Power: Anker PowerCore 20100 Power Bank
Running out of battery at a crucial moment is a no-no. When you’re always out and about, it’s important to keep your devices fully charged and have backup power to supply the extra juice. The Anker PowerCore 20100 Power Bank is still the best portable power bank that money can buy. With the 20100 mAh capacity, two 2.4 Amp ports so you can recharge two gadgets at once, and speed charging feature, the PowerCore is a great buy at $50. It’s not the lightest at 354g but the long and slim design still makes it travel-friendly.
Extra Storage: Samsung T5 SSD
It’s no secret that blogging requires a lot of storage space. If you’re looking to carry incredibly large amounts of data everywhere which you most likely are, a high-quality external hard drive is a worthy investment. The Samsung T5 SSD is the best SSD of 2018. With a fast USB Type-C Gen 2 connector, you can get speeds of 540MBps and 515MBps in read/write transfers respectively. The 1TB offering starts at $500 but the price is justified by the fast transfer rate and highly compact design (it weighs only 51g and is about the size of a credit card stack). It also has a three-year warranty and is shock-resistant up to a drop height of 2m.
Noise Cancellation Headphones: Sony WH-1000XM3
Blogging on-the-go means that you don’t get to control where you work one hundred per cent of the time. Which means that you have to learn how to write and create content in unconducive work environments so you can meet your deadlines. A great set of noise-cancelling headphones will save you more times than you can imagine. CNET dubs the 1000XM3 as the noise-cancelling headphone to beat. With its industry-leading active noise cancellation features, a light build, comfortable fit, and 30 hours of battery life, this headphone will be a reliable work companion. If you’re into video blogging or vlogging, the superior sound definition of the 1000XM3 should help you with your audio editing, too.