Are you a wedding venue, planner, photographer, or caterer looking to promote your products and services? Perhaps you’ve recently planned (or helped to plan) a wedding and have a ton of information to share? As you likely already know, the wedding industry is very lucrative but also very saturated. Essentially, starting a wedding blog can help you achieve success and stand out from the competition.
A blog is a strong marketing tool used by companies of all sizes to further connect with their target audiences. A blog is a journal or informational website that displays information on a niche topic in chronological order. A successful blog can assist brands in building recognition, connecting on a personal level with their readers, educating their target audiences, bringing awareness to a cause or purpose, showcasing products and services, and increasing sales.
As you might imagine, a wedding blog is a great tool to add to your marketing strategy. To ensure things go off without a hitch, here are some things to keep in mind.
Choose a Niche Topic
Wedding is a broad topic. There are many intricate parts and details to a wedding from start to finish. While in some cases, you may be experienced enough to write compelling content on all things wedding, this may not be the best idea for all hopeful wedding bloggers. Starting with a niche is often best. If your personal or professional experience is in catering services, then this would be your niche. If you’re more passionate about bridal fashion, this would be the angle you would write from.
Remember, when writing a blog, you’ll be expected to provide new content on a regular basis. If you’re going to keep your audience engaged and continue to come up with fresh ideas, it is highly recommended that you start your blog on a topic that you’re most familiar with.
Invest in Blog Design/Layout
After you’ve chosen the best platform for your blog, spend some time focusing on the overall design and layout. The hope is that visitors will come to your blog on a regular basis looking for top wedding advice. If your site is unappealing, difficult to navigate, or hard to read, visitors aren’t going to stay long.
Your blog’s design needs to reflect your brand while also appealing to your target audience. Make sure that you choose colors, fonts, images, graphics, and videos that are easy on the eyes, quick to upload, and relevant to your wedding blog.
Place navigational buttons and boxes in places that are visible, and break your blog up into categories represented on separate pages to make it easier to find, to make it easier for your readers to access the content.
Vary Your Content
Speaking of content, your readers don’t want to see the same type of posts over and over again. To keep audiences engaged and interested in what you have to say, you need to mix things up. Maybe you wrote a blog post about ideas on save the dates for weddings. You can further expand on this topic by uploading cool ideas from the internet, creating an infographic with save the date do’s and don’ts, or perhaps interviewing a bride-to-be about her experience designing her cards.
Don’t Overlook Contributors/Guest Bloggers
Blogging is a full-time job. This is especially true when you decide to write your own posts. As your wedding blog increases in popularity, however, writing new content to appeal to your growing audience is a lot more stressful. This is where having other contributors or guest bloggers write posts is highly recommended. Of course, you want to review the content before posting it to your site, but it saves you a lot of time, gives other bloggers some notoriety, and gives your blog a bit more diversity.
Wedding blogs are becoming an increasingly popular resource for couples looking for assistance in planning their big day. Whether you’re looking to capitalize on this opportunity to sell your wedding products and services or you simply want to make some side income sharing info on something you’re passionate about, just be sure to keep the above-mentioned tips in mind.