There are multiple trends for blogging. Most of these are for increasing the number of visitors or viewers of a website. It could be through video marketing, email marketing, SEO, and many more. One trend that does not go out of style is guest blogging. Any blogger, especially those that just built up a new page, should invite a few guest posters on their page to invite more readers into the blog. Or, the blogger could also do guest blogging on other sites to gain back readers onto their blogs.
What is Guest Blogging?
Doing guest blogging is writing content for another website or blog. It could be you blogging for another company or inviting another blogger to write for your blog. It is always refreshing to write for another blog of the same (or related) niche within the industry. This allows for a good check of your writing style. It could also help gain versatility in creating content.
The main goal of collaborative content is to attract traffic back to the guest poster’s website. A guest blog on a popular website could add up to the important backlinks to a start-up blog. The more you guest blog on different platforms, the more backlinks your blogs could gain. Backlinks are essential in building up and establishing the credibility of a website.
Benefits of Guest Blogging
There are multiple benefits to guest posting and these benefits are usually instantaneous. Among the most important benefits, as discussed, is how it gets start-up blogs some instant exposure to a target audience. This could surely generate qualified, organic leads as it improves a blog’s backlinking profile.
This is also a good way to establish a brand. Remember, your brand could not get a sustainable amount of following if you are just creating content exclusively for your blog. Writing for another blog could really identify the kind of style you would want to emphasize when creating content. Also, it introduces your blog to readers and when they like the content they would follow it. Writing for a website of a similar niche could also expand a blogger’s network and could lead to more collaborations in the future. Collaborative content could spice up a website or a blog, as it combines together different characters and talents.
Where Can you Guest Blog
For those who are just starting up in the industry, getting collaborations with popular bloggers and personalities is not easy. Thankfully, there are places on the internet that accept content from guest bloggers. Here are a few places where you could submit guest posts:
This website is literally an online advertiser. The main point of OutBrain is to invite content creators to the readers and vise versa. However, they request that the posts be original, This means you cannot use your old posts for OutBrain.
This website invites topic experts from all over the internet to write about anything that they are confident about. It is an interesting place to write that truly challenges a blogger’s confidence.
Huffington Post also started out as a simple blog, now it is one of the highest-earning websites in the world. They also accept re-published or re-posted content as long as it is from your original blog. This is a good guest posting site for the politics, media, entertainment, and business niche.
If your content is focused more on innovation, technology, science, and entertainment, HubSpot accepts guest blog submissions. The cool thing is that you could re-post one of the blogs you published on your page and re-publish them on HubSpot.
Do’s and Don’ts of Guest Blogging
- It is like applying for a job, the post would need to go through the editor. Check your work for plagiarism and grammar. Edit, edit, edit.
- Do your research on the blog. It is a good idea to read a few posts from the blog before actually sending in your work. This way you would know if your content fits well with their niche.
- When offering your blog, market it well. It is encouraged to build up a professional relationship with another blog owner before writing for them. Do not expect that a submitted blog will always be posted. There is always a chance of rejection.
- Always follow the guidelines of the blog you are writing for. Your blog and someone else’s blog may have different guidelines on word count, backlinking, word usage, and more. Fit your post to the blog you are writing for.
- Do not submit a post with a topic unrelated to a website’s niche. Always write for a similar blog on the industry.
- Do not be entitled to posting. Some submissions do get rejected.
- Don’t get discouraged. Sometimes, you can get so many rejections you think your posts will never be accepted.
Author: Sangalang Kristine
Civil Engineer by profession, Writer by passion. Serving readers since 2014 on different niches like Science, Current Events, Tech, and Travel.