If you’ve been running a blog for a long time, despite the levels of success you may have achieved, you may start to feel a little restless. This is perfectly normal, after all – spending such a long amount of time on one project can become draining.
Perhaps your blog has evolved beyond your original aims and expectations, or maybe you’re just ready for a change. Whatever the reason for your itchy feet, it might be time to think about rebranding your blog. Here’s how.
How to rebrand your blog
Why are you rebranding?
This could be an obvious question, but it is one that is worth asking. What is the reason behind your decision? Rebranding your blog can be a risk, and it is important to make sure that you fully understand why you want to change, and what the benefits of rebranding will be.
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If you have outgrown the style, name, or purpose of your blog, and feel that you no longer resonate with your blog’s identity, then change can be a way to reinvigorate you.
There are plenty of ways to rebrand – whether it’s changing the aesthetics of your site, the content, or the name – but before launching ahead with a full rebrand, it’s essential to lay the groundwork first.
Preparing for a change of name
Changing the name of your blog is often an important part of the rebranding process. Whatever name you have in mind, you need to check its availability before ploughing ahead.
For the sake of consistency, you’ll probably want to have the same name across platforms, so in addition to checking whether the URL is available, do a general Google search for the name, and check across social media platforms too.
It’s also important to make sure your new name isn’t offensive to anybody from different cultural backgrounds or who speak different languages. While it’s nice to be well-known, you don’t want to be renowned for the wrong reasons!
Unless you have a good understanding of web and graphic design, it’s worthwhile considering a professional to help you redesign your site. The aesthetic element of a blog is absolutely essential and can increase traffic and confidence amongst your visitors.
In addition to design, there are other technical aspects you need to consider too. Setting up a 301 Redirect is important to ensure that you don’t lose both readers and previous content.
Rebranding is also a good opportunity to get up-to-date with the latest SEO developments, particularly with the changes Google have made recently, as well as the emergence of automation technologies such as AI and IoT.
One of the most significant things to emerge from all of this is the focus within SEO circles on ‘the user experience’ (or UX), which means tailoring content and search results around the user’s specific interests.
For a blogger, this means it is even more important to really consider who your audience is and what they want. While your blog should undoubtedly reflect your passion, interest, and know-how regarding your subject, you should also understand how and why users would want to engage with your content.
There is a lot to consider when it comes to rebranding your blog, but it can be a very satisfying and positive thing to do – good luck!