As a webmaster or marketer, your priority is to come up with a content and marketing plan that will be used for building your website or blog. By developing a content strategy that contains your SEO, content marketing, and social media strategies, you can build a highly targeted site with laser-focused content that caters to your audience. You can also promote your website or blog using your preferred social media channels and get it to rank for your target keyword on search results.
Even if you have covered the planning and the marketing of your website, the writing and publishing of content is a different animal. Aside from the ability to communicate your thoughts and ideas in a clear manner, you must possess the best web writing techniques such as the application of on-page optimization practices, use of visual content, composition of compelling copy for your CTA, and more.
For this, you may want to consider getting a ghost blogger to help you produce the content you need for your site or blog.
A ghost blogger is a writer willing to write on your behalf. He or she will provide the content from your plan you prepared without you lifting a finger.
You can find outsourced writers from this list of content writing sites and job board sites over at Socialnomics. Also, the Omnipapers.com blog for writers features a list of essay writing services that you can also use for building content for your site, especially if you are in the education niche.
With these resources in tow, should you hire ghost bloggers to write for you on your own site or blog? Below are possible reasons that you should consider when looking for the right writer for the job.
Develop online brand in your niche
Building content will be a problem if you are a non-writer. You can develop writing skills over time so you can produce articles on your own. But this could take months – if not years – to master, which could prove disadvantageous to you if you want to reap the benefits of your marketing plan now.
Through a constant stream of content from the ghost blogger you hired, you can build your online reputation as an influencer in your field and proceed with the progress of your site.
Has an impressive resume or portfolio
If you have posted the ghost blogging job for your business, expect to receive applications from different writers. To help you filter out which among the submissions you should highly consider, it all depends on the quality of work they produce.
Upon visiting their online portfolio to read their sample works, you should get a better idea on their writing style and see if this matches the tone of voice and communication skills that you want to build for your site or blog as well as your online profile.
Has a professional demeanor
Writers are a volatile bunch. Since writing requires them to develop a creative process to become productive, each has a unique approach on how they write articles. However, what should differentiate good writers from the rest is how they conduct business with their clients.
Do they respond to your emails within 24 hours or are they available for chatting?
Can they deliver on time or do they inform you ahead of time why they can’t? If not, do they have a legitimate reason to excuse them from doing the assigned tasks?
There are many other factors to consider that will determine their professionalism, but how they present themselves to client should be deal-breaker, especially if they can’t deliver their end of the deal.
A ghost blogger understands that the satisfaction of their clients is of utmost importance. Therefore, the bloggers must be willing to do the job before receiving the total pay. Also, they should offer unlimited number of times that they will edit the written works according to your specifications after you review them.
Ensuring these from the ghost bloggers you will hire should help protect you from them submitting an unsatisfactory work because their pay is dependent on the quality of the work they will send.
As common practice, you need to deposit 50% of the total pay so that they have incentive to do the work for you.
Final thoughts: Hiring a ghost blogger can determine the success of your site or blog. By using the factors mentioned above to determine whether or not to hire this type of blogger for your website, you will be able to find the best one possible.
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