So you’ve had enough of the drudgery of coming to your office daily, the hustle and bustle of commuting, and all the stress you get from working nine to five. You want financial freedom. You want an ideal work-life balance. You’ve decided to become an internet entrepreneur.
By saying this, I’m not advising you to quit your job right away and fully embark into the digital world and expect to make big bucks overnight. The road to financial freedom is often a narrow and rocky road. There’s a price to pay. But if you succeed, the results are highly rewarding.
Perhaps the most amazing work you can do in your lifetime is doing what you are passionate about. If you search the web, you will find a lot of people niche blogging about their hobbies and expertise and see that they managed to turn it into a six-figure passive income.
But not so fast!
Finding the best niche is often not an easy task. You might first think that your chosen niche has low competition and that it could be a great opportunity.
Sad to say, it’s not always the case.
Your chosen niche could have little demand, a small target audience, and only a few products to promote and thus will not bring you money in the long run.
So how do we find the best website niches that will drive traffic, make money online, and ultimately help you get out of the rat race? If you are a beginner, read on and make sure to take notes before testing the waters!
1. Know What You Are Passionate About
The number one piece of advice that experts will tell you about before starting your journey as a blogger is to find what you are passionate about.
When was the last time you were so excited to wake up in the morning to do what you love? Have you ever experienced a time when you almost forgot to eat because you were so deeply absorbed in your work?
Do you have specific skills or knowledge about your topic?
Do you feel joy and a rewarding experience everytime you accomplish a task?
If your answer is YES to all the questions above, then congratulations! You’ve found your possible niche. But if not, be patient! A lot of people usually take some time to see what they love to do.
2. Determine Your Target Audience
Everything boils down to one of the most essential and critical factors to succeed in blogging – knowing who your audience is! It’s good that you’ve finally found what you love to do, but do you have a target audience who has the same interests as you?
If you are starting, the best thing you can do is to define and write down who your target audience is.
For example, if you are starting an educational blog about programming, then your target audience could be IT or engineering students and teachers.
Knowing your target audience will make it easier for you to design strategies on how you can reach them and get into their heads.
3. Understand the Pain Points
So you already know your possible niche and target audience – what now?
Sometimes when we have so many ideas that we want to share, we tend to overlook what our audience needs to hear. Do we have a solution that could solve their dilemmas? Remember, we don’t need to create a solution if there is no problem in the first place. We don’t need to create content if there is no significant demand.
Sometimes we can get ideas of what our audience wants to hear by just talking to them either personally or responding through forums, social media, and the comments sections. Surveys are also a great way to determine their pain points.
Another method is to look on Google and check what your target audience is commonly searching online. There are many keyword research tools you can use online – some are free, but some may also charge you fees. If you are starting, it’s good to try the free tools available online. Simply come up with the appropriate keywords related to your niche and type them into the keyword research tools. Some of the free tools I would recommend are:
- Google Adwords Keyword Planner
- Keyword In
4. Learn the Market Trends
This is where everything becomes tricky – learning about the market trends. After all of the time and energy we’ve invested in creating amazing content, we want to monetize our blog and get what we deserve.
There are many ways to monetize your blog – you can take advantage of AdSense ads, sell affiliate products, or sell your own line of products!
The first thing you have to do is search to see if there are any brands or businesses out there that are spending money on advertisements using particular keywords that are related to your chosen niche. If yes, then you are on the right track.
Again, there are free tools you can use to research the market trends. This way, you can further narrow down your niche until you hit the right spot. Make sure the trend of the niche you are looking for is going up. Google is always up for something fresh so never settle on something that’s becoming obsolete. Here are the free tools I recommend when doing your research:
- Google Trends
- Yahoo Trending
- Twitter Trending
5. Find Your Inspiration
So you already have the passion, the target audience, the right keywords, and a positive market trend of your chosen niche. Great!
Perhaps the last thing you can do now is to look for inspiration. Find some websites or blogs that have a good ranking. Determine their techniques, style, and approach that make their content appealing to their audience. I believe you already know where I’m going here. According to Neil Patel, the best way to get started is to follow the example of these high-ranking websites.
But of course, don’t steal their contents – that’s plagiarism!
What you can do is to figure out their formula and try to implement them when creating your content. Now it makes sense, right?
I found my niche – what’s next?
Picking the right niche can often be trial and error – it’s not an easy task, I know! But if you’ve done the right steps in building the foundation of your blog, I’m sure that you will nail it, and all the hard work is going to be worth it!
Now you’ve figured out the necessary things you need to start your journey as an internet entrepreneur; it’s now time to launch your idea and bring it to life!
This post was written by Christy Cañete. You can find her on LinkedIn.