These days, launching a blog is a no-brainer: all you need is a blog theme, a couple of clicks on the mouse, and you can start brainstorming ideas about what you want to write about.
However, the fact that starting a blog is easy doesn’t mean that blogging has no value to offer to businesses. On the contrary, according to FirstSiteGuide, blogging can help you establish expertise, network with others in your industry, and even make money!
Still, it takes more than just producing engaging content in order to see results from your blogging efforts. If people don’t know your blog exists, you’re just wasting your time.
To that end, we’ve compiled a list of 6 simple tips that will help you promote your blog, increase visibility, and drive traffic.
1. Make Sure Your Blog Can Be Found
In other words, take advantage of the good old SEO to boost your rankings in search engines. Start by conducting keyword research to find the ideal words and phrases that are relevant to your topic, have high search volume, and low competition. Then, insert the selected keywords into your content in a natural way.
This way, you’ll increase your blog’s visibility and boost your chances of being found organically.
2. Pay Attention to Quality
Throwing random content just for the sake of publishing something on your blog is easy but useless. You need to offer something that is beneficial to visitors, that offers value, and is helpful in some way.
In other words, you need to make sure the content you produce is high-quality. Being helpful will help people see you as a reliable and trustworthy source of information and an expert in your industry. As a result, they will keep coming for more and share your content with others.
So next time you’re writing a blog post, ask yourself:
- Does it solve a problem your audience might have?
- Does it help make their lives easier in any way?
- Does it answer their questions?
If the answer to any of these questions is affirmative, chances are you’re providing value.
3. Build Relationships
Everything you do to promote your blog will be much more effective if you build stronger relationships with the people you’re targeting. Genuine two-way relationships require less work, are much more scalable, and will provide better results in the long run.
So, instead of simply using your network for shares and links, try to build authentic relationships. Investing in two-way relationships means giving as much as you get. So, share other people’s content, engage directly with them on social media and on their blogs, participate in conversations, and offer help.
The people within your network, as well as your followers, will appreciate the attention and help so when your next blog post gets published, they’ll be more likely to share it with others.
4. Use Email
Even though email has been around for quite some time, it’s still quite an efficient promotion tool. Here are a few of the email marketing best practices that will help you promote your blog:
- Place email opt-ins on your blog and other channels (you social media pages) to help you collect email addresses.
- Offer useful free tips or an attractive freebie as an exclusive offer for people who join your email list to increase conversions.
- Use your email list to inform people about newly-published blog posts, revisit old content that might be relevant to trending topics, and encourage them to share your articles with other people.
5. Go Social
If want to use social media to increase your blog traffic, here’s how to get started:
With 2.5 billion total monthly users, Facebook is increasingly popular among marketers and for a good reason: the platform’s highly specific targeting allows you to reach the right people at the right time. In addition, cost-per-click prices are lower compared to other channels and its very easy to set up and manage promotions.
Back in 2014, YouTube officially became the second-largest search engine. Today, the video platform is the third most visited website in the world, right behind Google and Facebook. YouTube has almost 2 billion monthly logged-in users who spend more than 1 billion hours watching videos every day.
This shows how much people are inclined to watching videos but it also gives you another channel to promote your blog on. Whether you narrate a presentation of your content or record whiteboard lesson, there are many ways to incorporate YouTube into your promotion strategy.
If you’re a B2B company, LinkedIn is the perfect place for you to connect with your target audience, build relationships, and drive traffic to your blog. With over 400 million users around the world, LinkedIn is the go-to social platform for business networking.
If you decide to leverage this platform, using an automation tool which offers options like LinkedIn bulk connecting and bulk inviting will make things a lot faster and easier.
6. Guest Post
One of the most efficient ways to get referral traffic is by guest posting on blogs within your niche or industry.
Connect with other blog editors or influencers and offer to write a blog on a certain topic in exchange for an author bio with a link back to your website. Also, consider allowing others to post on your blog in order to build relationships and further increases the chances for referral traffic.
Before you start writing blogs, take some time to set goals. Then, choose one of the above-listed strategies and start promoting. It doesn’t matter which one you’re going to try first, just get things in motion!