Home décor is a popular pastime, for example, among females between the ages of 18 and 65. Since women have substantial buying power and they’re also the biggest readers of blogs, a home décor blog can be a great way to turn a profit.
Whether you sell products or make your profit on ad revenue, you can gain a great following and make plenty of money to sustain yourself. Your readership is essentially built in.
The next step is to develop a blog with a unique spin that will set you apart from the competition and attract those readers. Success isn’t as easy as setting up your blog and writing a few posts. There are a few things every good home décor blogger will have to do.
1. Choose a niche that sets you apart
A specific niche is everything in blogging. There are thousands of home décor blogs on the Internet, some widely known and others only shared among close friends. Those that manage to defy the odds and become popular tend to be occupy a narrow niche.
A good niche is specific. Here are some examples of specific home décor blog niches:
- Shabby chic DIY furniture tutorials, such as on the blog Shanty 2 Chic
- The latest and greatest modern bohemian aesthetic designs, like those from Amber Lewis
- Trends and DIY projects for interior home design, as on the man-written blog Old Brand New
- Trends based on a coastal lifestyle and traditional comfort, like the blog Savvy Home
Notice that these blogs are not simply focused on “home design.” They possess an essential niche that they stay in, and that’s what fueled their success.
2. Generate a mix of timeless basics and trendy content
Good home design blogs also add value to their readers no matter who reads the content. This means you post some content for readers who follow the latest trends and some for those who are just starting their home décor journey.
For an example of this, take a look at this UK window treatment blog. It offers timeless pieces about basics like choosing blinds or protecting child safety with window treatments, and then more trending topics like current styles and how window treatments tie in with national policies like climate change.
Each post supports the company’s business while the range ensures there’s something for every reader.
3. Use plenty of visuals to enhance your points
If you can manage it, don’t pull your graphics from stock photos. The best home décor blogs use original, high-quality photography to illustrate the points they make.
If you’re a DIY blogger, this means you’ll use a good camera to take shots of every step of the process, and ideally include various angles of the finished product. If you’re a blogger who practices interior design, you’ll take photos (with your clients’ permission) of each of the projects you design.
It’s okay to purchase some photos if you must, as long as they are originals and mix in with the photos you’ve taken. You’ll get much better reviews if most of your images are created in-house.
4. Have some personal expertise to contribute
Given all the information that’s available both online and in print, it’s not hard to create a blog with only aggregated content: content that comes from other published sources and rewritten to create something original.
It’s okay to do this occasionally, but you should back it up with your personal experiences in your niche. The personal expertise readers like to see includes:
- DIY tutorials
- Personal stories about design finds
- Your perspective on current trends
- Analogies to explain design concepts
These tidbits will give your blog a personality that sets it apart from the others.
5. Find a way to monetize your blog
Unless you enjoy doing the blog purely as a hobby, you’ll want to find a way to profit. At the very least, your blog should make enough to pay for your projects, trips, and other costs to maintain it.
There are many options to monetize your blog. Here are some of the most popular:
- Sell your DIY projects or patterns online
- Write and sell ebooks and tutorials
- Develop paid online design courses
- Sell your interior design services
- Sell ad space to other bloggers and retailers
- Arrange affiliate links with other bloggers
Each of these activities can help to create a strong home décor blog. You can have an outlet for your passion while generating a profit to support it.