Many people believe that setting up a blog is an easy job. Adding some blog posts brings more traffic, more traffic leads to conversions, and all of a sudden those revenue figures start to grow.
Well, that sounds great in theory, but it isn’t that simple. You need to push valuable content, and you need to be consistent.
On top of that, the content should be refreshing and unbiased if you want to gather an audience of people who will always be there to read your posts.
But, is there something you could do that is a bit more technical, something that could improve the performance of your blog but doesn’t necessarily deal with the content and the style of your articles?
If you want to build more relationships and attract more people to your blog (and ultimately your business), you need to find a way to spread the word about your blog.
Some may say that marketing your blog may not be a ‘technical’ matter, but the ways in which you can do that very much involve technology and data.
Below are some of the powerful marketing tools that can sky-rocket your traffic if used correctly.
One great way to boost your blog’s search ranking is through some effective plugins.
When you use SEO plugins that are well-known for their efficiency, you can expect your SEO ranking to improve, which will make your blog more successful.
For example, you could get a plugin for website analytics. Analytics matter because they give you an insight into what you are doing right and what you are doing wrong.
Only when you take a look at the numbers will you be able to come up with marketing strategies and the right business decisions.
When looking for a plugin, try to find one that integrates with Google Analytics. You should connect your blog with Google Analytics so that you can track your important website data easily.
Also, you could look into plugins that will help you with SEO through keyword optimization, content checks, and so on. You need to know how readable your blog is and whether you are using the right keywords.
Take advantage of social media
It would be wise to share your posts on social media since most of your followers have social media accounts. There is no doubt that a great number of people are present on at least one social media platform, so you should get involved in social media too.
Craft intriguing content and update your social media accounts regularly. Think of what your audience might want to read and come up with content that adds value. That is a sure way to attract more people to your website.
On top of that, many social media platforms are integrated with search engines, such as Twitter or Pinterest, so pay attention to keywords when you post on social media too.
Last but not least, try to be unique and interesting when you post content on social media. Avoid being mainstream because competition is huge nowadays and people really appreciate unique content.
Invest in ads
It is safe to say that social media platforms have moved from ‘free to play’ to ‘pay to play’ in recent times. Paid ads on social media can go a long way nowadays.
Take Facebook, for example. Back in the day, you just needed to create a page and anyone who liked it would see your posts.
Nowadays, platforms like Facebook or YouTube require you to turn on the notifications for various groups if you want to be notified when they post something.
On the other hand, sponsored content will most certainly reach you and the targeting will be accurate since Facebook uses personal info to target the right audience. To make things even better, Facebook owns Instagram, so you can display the same ads on that platform too.
Be careful with themes
Choosing a badly-coded theme can be a costly mistake. Great website themes are usually not free, and you should have that in mind next time you decide to get one.
If you aim at becoming a recognizable name in the industry, your blog should use a premium theme.
Premium themes are usually well-crafted, which means that they aren’t slow. On top of that, they are always well-designed.
Looks do matter, but if you manage to find functionality and nice appearance in one ‘package’, you shouldn’t worry about the money you are going to spend on it.
Reconsider hosting and CDN
Hosting plays an important role in your blog’s loading speed. This should never be ignored because of two simple reasons:
- You can quickly lose visitors due to bad hosting.
- Good hosting plans aren’t too expensive.
Avoid shared hosting, and opt for a hosting plan with a dedicated or grid hosting if you want a fast website. If the traffic on one website is high, other websites on the shared hosting suffer.
Also, you should look into CDNs if you need to boost speed. CDN is short for Content Delivery Network. This is a network of servers that deliver cached static content from websites to users based on the location of the user.
Basically, the CDN technology redirects users from faraway servers to the closest server near them. These servers are located all around the globe, so when a person from England wants to access a site in the US, a CDN will redirect them to the closest server in London, for example.
This way, the number of internet hops needed to transmit the static files to the end-user is minimized. Having the best CDN service can be a huge speed booster, so it’s definitely worth considering.
More than half of all internet users browse the web through their phones. That is why you need to make your blog mobile-friendly. Losing visitors because they can’t access your blog from their phones is something that you mustn’t allow.
Also, consider using AMP (Accelerated Mobile Pages) forms because they can help your website load faster on mobile devices.
Accelerated Mobile Pages is a project Google is currently working on with the aim to improve the mobile browsing experience through faster load times.
If you aren’t sure how to create these forms, you can look for plugins that will help you create AMP forms in WordPress, for example.
On the other hand, if you don’t want to deal with AMP forms, you could try to do things the old way.
This means optimizing images for mobile phones, disabling flash content, and using simple themes. And, you need to include tappable elements on your website if you want it to work well on phones.
Use blog post templates to boost speed
Let’s make something clear first – great blog posts require a lot of effort, well-built structure, and engaging content.
Writing a blog post that is informative, engaging, and well-structured is, therefore, a task that usually takes quite some time to get over with. And, sometimes, you need to deliver great content quickly.
Of course, this kind of content cannot be delivered in a matter of hours or sometimes even days, but being consistent is important, and if you are too slow, you can’t really produce many posts that will attract the traffic you desire to your website.
So, you can help yourself by using a blog post template to make the whole process faster. You will be able to find different templates for different kinds of posts, so you don’t have to worry about that.
Time is often a quite expensive asset. So, try to do everything to be as efficient as possible when you sit down and start typing away.