According to recent surveys, most businesses have started blogging. A blog can help add credibility and put a human face on a brand. In addition, quality content should also help increase exposure and even drive more leads and sales. This is true if you run a brick-and-mortar store in a small town or have an ecommerce shop that sells products all over the world.
Of course, some business blogs provide better returns than others. Sadly, many small business owners have trouble generating an audience for their content, so they wonder if the investment will even be worth it. Worst of all, they really don’t have any way to tell if their efforts have actually contributed to extra sales or not. If you have already started blogging or are just thinking about it, you might consider some tips to help maximize the returns you can get for your investment in time and money.
Four Tips to Grow Your Blog Audience
Most small business owners have learned that they may not have great results if they simply install blogging software and add some content. A few simple steps can help distribute that content to a wide audience and help support business goals. Consider these tips to grow your business blog audience and, in turn, increase revenue.
1. Don’t Just Blog About Your Business
As with social networking posts, business owners find that they grow their audience faster if they don’t limit themselves to only writing about their particular business. Content should appeal to the type of internet users that are likely to become customers, but it actually should not all center around selling a product or service. Rather, it might focus on selling blog viewers on the idea that this is a good company to do business with.
For example, a local insurance agent might want to promote some local events or showcase community activities that the agency has contributed to. An online art supply shop might want to provide some useful tips for using their products or even showcase the art of some of their customers. This kind of informative and interesting content is likely to draw in a larger audience than promotional posts. If the content mentions others, it’s also more likely to get shared with a wider audience.
2. Connect with Other Business Blogs
Certainly, business bloggers want attention directed at their own content. However, cooperation with other bloggers usually works better than fierce competition. By following and connecting with other business bloggers, you might get ideas and get noticed by online influencers. In turn, this helps you gain more attention for yourself.
You can get some ideas about business blogs to follow here. Alternatively, you might look for bloggers in your hometown or business niche. You might comment on interesting blog posts from others or even directly email some of the bloggers to mention content of yours that might be interesting to them. You’re bound to find that this attention will help you more than hurt you.
3. Connect Your Blog with Social Media, Your Main Business Website, and Other Online Platforms
Certainly, you should view your blog as part of your sales funnel and your entire online platform. Make sure it’s easy for visitors to find your other internet properties from your blog; of course, website visitors and social media followers should also be able able to find your blog from those places too. Does your company also sell on Amazon, eBay, Etsy, or other platforms? You could mention your blog there too. If you have interesting content, you should make it easy for customers to learn more about you and your company.
Some potential blog visitors might find your blog directly through a search engine. However, it’s just as likely that they will visit your blog through an interesting social media post or your page on an online retailer’s site. They might even want to read your blog to learn more about your company before completing a purchase online. You might not want to make your sales pages too distracting, but it won’t hurt you to give today’s internet-savvy consumers a chance to learn more about your business before they commit to becoming your costumer.
4. Make Sure Your Blog Supports Your Business Goals
The most successful business blogs try to avoid the appearance of only existing to make a sale. At the same time, these effective blogs can help promote sales very well by enhancing visibility and reach. Surely, the goal of most businesses is to increase revenue. At the same time, increasing brand recognition and credibility help support this main goal of obtaining more business. At the same time, you should make it easy for blog visitors to find the links to fill out lead forms or make a purchase.
If you start by defining your business goals, it will be easier to develop an effective blog. You can then devise metrics that will help you judge how effective your efforts have been, and it will also be easier to order or craft content. It’s hard to start using any tool if you don’t know what to use it for, and business blogs are no different.
Your Business Blog Can Help Your Overall Business
Business blogs can help increase revenues and brand recognition. Decide what you want your own blog to do and how it fits into your overall business. Try to craft content that appeals to the kinds of people you hope to court as customers. Finally, don’t be afraid to reach out to other bloggers and to read what they have to say. Successful bloggers seldom work alone.