Are you hoping to drive more traffic to your blog? Most companies are. Anybody can generate a few leads and gain some customers, but garnering more social shares and traffic for your blog usually takes more effort.
Here are a few things you might not have tried for the purpose of increasing shares on your blog.
1. Track and Leverage Trends
You should always know what’s apt to be on your readers’ minds. Track the biggest trending topics and leverage them to your advantage.
Tools such as the following can help you do this:
- LinkedIn Today
- Google Insights
- Yahoo News
Subscribe to these tools and monitor the content they feature. Once you’ve identified a top trending topic, find a way to use it in your blog.
A rug and furniture company did a great job of leveraging a trending topic with one of its blog articles. The firm used the ever-popular television series “The Big Bang Theory” to help leverage content and undoubtedly improved the SEO of that article.
2. Identify Popular Keywords
Another method of tracking trends is to follow conversations and figure out which keywords perform best. Many online marketers will tell you that keywords are dead, but that’s not really true.
Using certain keywords in your posts can definitely advance the content by a few pages on Google’s search results. In order to use keywords to your advantage, watch Google Analytics, which tracks and identifies the top trending keywords.
You can use Google Analytics to search for the popularity and performance of certain keywords. From there, select the winning keywords and develop quality content that uses them.
3. Cultivate Your Headline Development
Another thing that can sharply enhance the shareability of a post is the headline. If you think about it, most headlines shared across social pages have an element of “click bait” about them that intrigue the reader enough to open them.
People will be more likely to forgive click-baity titles if you provide excellent content to back them up. When you’re working on headline development, there are a couple of things you can do.
First, research the viral articles being shared on social media. Take stock of the elements used within their headlines to encourage more clicks.
Then evaluate your own headline. Ask yourself the following questions about the title before you publish:
- Does the title clearly explain why it’s useful and valuable?
- Is it ultra-specific and state what users can learn from the post?
- Is there an element of urgency about it that encourages impulse clicks?
- How is this article unique and compelling compared to the millions of others published daily?
Put some serious thought into the development of your headlines. It can drastically improve the performance of any post.
4. Use Giveaways and Contests to Your Advantage
Many marketers have begun using the “unlock content with shares” approach. They’ll share a blog post or an image that offers giveaways or promotes a contest. To participate, users must like and share the post. Then, the content will become available, and users can be entered into a drawing.
Disney often uses this technique, promising a 4-night stay in a Disneyland resort plus entrance to the parks. They offer a drawing system in which the users must like and share the post to enter. After a certain amount of time, they’ll draw a lucky winner and whisk them away on the trip of a lifetime.
Increasing shares takes a lot of hard work and strategy. It’s about making sure your readers are on the same page with you, and you’re offering them value they can use. If you’re struggling to get shares, now is the time to approach your strategy and make some much-needed changes.