Does checking your Google Analytics dashboard make you feel depressed? You’re not alone, low blog traffic stats can be an instant downer for even the most experienced bloggers. Creating a great post involves monitoring trends, researching, writing, rewriting, and a ton of editing. You manage to get through all this and then realize that no one is reading your carefully crafted post.
There is absolutely no reason to resign yourself to this fate. You can fix it and we’ll tell you exactly how to do it. Read on to find 11 hacks that will help you create an engaging blog that your audience loves.
1. Target the Right Audience
Take the time to identify your audience because your entire content plan rests on this specification. Try to visualize your ideal reader or types of readers. Create a persona based on this information and create each post focused on one specific reader persona. Imagine you’re addressing this imaginary reader when writing blog posts. Another thing that you should include in the persona building is the way your ideal reader uses the web, which social media platforms they use, and how they seek out content.
This will take time and effort, but it works as a foundation for your entire content and promotion strategy, so take your time and get it right. Once finalized you can reverse engineer your content creation and write posts that meet your audience’s needs.
2. Find the Right Keywords
Keywords can help you optimize your website to rank higher in search engine results. Researching and identifying keywords that are relevant to your niche will make content planning a lot easier. The first thing you should do is create a list of topics that you feel comfortable writing about. Next, look up synonyms and variations of each topic. There are several free and paid tools available to help you discover keywords. The best and most versatile one is Google Adwords Keyword Planner. This list and the target audience you defined are the pillars of your overall content structure.
3. Plan Each Post
This is an often-underestimated step in the blogging process. Planning posts might seem like an extra step, but it’ll save you a lot of trouble in the long run. The secret to writing consistently and publishing regularly is to have a stellar content calendar. You can outline what topics you wish to write and how in-depth you’re willing to explore your niche. It also serves as a bird’s eye view of your blog in case you want to make quick tweaks to your content strategy.
That being said, the aim of a majority of your posts should be on attracting and engaging readers. A great way of achieving this is to plan your post based on your target audience. Maintain a simple Excel sheet or a handwritten list or use an online content calendar template. Here is a list of some easy to use templates you can download free.
- Curata’s Content Marketing Editorial Calendar Template
- Hubspot’s Free Editorial Calendar Templates
- My Marketing Café’s Free Editorial Calendar
You should also make sure you have optimized the post content for search engines by including a relevant post title, description, focus keyword, and images.
4. Optimize Posting Frequency
Post frequently, at least once a week to optimize your traffic. This can be a challenge at first because creating quality content is tough, a schedule will help you keep things structured. As time goes by, you’ll become more knowledgeable in your niche and your content quality will improve.
Posting frequency also depends on your niche, but one post per week is the best way to remain connected with your readers. A break of three or four weeks makes your blog appear abandoned.
5. Connect With Readers and Fellow Bloggers
Being a blogger requires active participation in online communities. This gives you a chance to interact with prospective readers, learn about current issues that people in your niche are concerned about, and refine your overall blogging strategy.
Passively posting content will only get you so far. Here are a few things you can do to become a part of the vibrant online blogger community.
- Find relevant forums and become a valuable participant.
- Answer any open questions on forums and provide references to back up your answer
- Subscribe to top blogs in your niche.
- Follow and interact with influencers on social media platforms.
- Leave thoughtful comments on other blog posts.
- Encourage readers to interact with you through the comments section or email.
- Link to other bloggers’ content or include quotes.
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6. Include Links to Reputable Sites
Add relevant links to your blog posts to increase the authority of your content. Well-written posts should have links to other articles or facts you are quoting. If you have made heavy use of research or data-driven sources, make sure you include references to any statistics you quote in your content.
All this shows that you put a lot of thought into your blog and only wish to present accurate information. Readers are always in search of useful information that summarizes multiple sources. These tactics will increase your online reputation and help raise your blog ranking.
7. Contribute to Other Blogs
While building your online network try to discover guest blogging opportunities. Blogs are always looking to post new content or a fresh perspective, approach other bloggers and exchange guest blogging opportunities. This allows you to speak to a different audience and gain more readers.
8. Add Pin-Worthy Images
Its standard practice to add relevant and interesting images to blog posts. However, to give your blog an extra advantage, make sure these images are pinnable. These images allow your readers to share your content on Pinterest eventually leading to more traffic and views.
9. Target the Right Social Media Platform(s)
Leverage the right social media platforms to increase blog traffic. Choosing the right social media channel will ensure that you attract visitors who are interested in your content and are likely to return. The specific choice of network depends on your target audience. For example, professionals prefer to use LinkedIn and Google+. Whereas people who prefer visual content are more active on Instagram, Pinterest, and Facebook.
10. Share Posts on Social Media
Neglecting social media is one of the biggest mistakes that bloggers tend to make. Social media sharing is an important part of any successful blogging strategy. Paid promotions work wonders when it comes to driving traffic to your blog or website. Experiment with what type of content works best for which type of audience. Try to maximize engagement. Once your readers know that you share useful content your social media following and blog traffic will increase. Don’t get too focused on sharing your content. Curated content can also help boost your authority in the niche. Share content published by other influencers and bloggers.
11. Automate Social Media Sharing
Promoting content on social media takes up a lot of time. You need to keep track of tons of groups, influencers, and platforms. A good portion of this effort can be automated by using a few simple tools. You can set up publishing schedules, manage multiple profiles, check audience insights, and more. When it comes to great social media marketing, automation can be your best friend. Popular tools used for automating social media marketing include Buffer, Followerwonk, and Hoot Suite.
Farhan Suleman – Having completed his studies in Marketing and Media, Farhan Suleman has ample experience in the field of content marketing. He regularly writes blogs pertaining to the ongoing trends and never fails to inspire his readers with an interesting read. Apart from writing, he is an enthusiastic chess player with a rating of more than 1800 Elo.
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