The value of a great hashtag is vastly understated in the social media marketing scene, even though they’re becoming more and more common. People, businesses and brands can benefit greatly from having one that is memorable, impactful and useful in more than one setting. Choosing a truly great hashtag for your social media outlets, however, isn’t as easy as some might think. There are some key components to finding the best hashtags to use. Read about some of those below.