I was shocked and appalled to hear that back in my native UK, the truth lost to subterfuge lies and deception. PRWeek, the industry trade publication, was hosting a debate where the motion discussed was PRs have a duty to tell the truth.
The motion was defeated by 138 votes to 124.
In my first post for the Blog Herald, I opined that social media is bringing a seismic change to the PR industry. We’re moving away from a top-down, spin heavy, heavy handed control of the message to openness, honesty, transparency and spin free messaging.
Clearly I was wrong. Clearly PR is, indeed, the lying profession. [Read more…]