Getting leads from your blog takes a lot of work. Converting those leads? Well, that’s a whole different ball game.
Whether you’re trying to rake up more sales or capture more sign-ups for an upcoming webinar or online course, remember one thing:
It’s all about making it easy for your target audience to find the information they’re looking for!
In this article, you’ll learn the secret to improving your blog conversion rate with five easy tips that you can start doing immediately.
[Read more…]Being a blogger sound easy. You just share your thoughts by writing down articles and prom oting them, right?
Wrong!
While the process above rings true up to today, it’s not as simple as it seems.
As the days pass, more and more people launch their blogs in the hopes of making it big.
That’s good and all, except for this problem:
The market is becoming more saturated and competition is becoming fiercer.
Did you know that 4 million blog posts are published daily? That means publishing a post on your blog is akin to dropping a pin in the middle of a forest.
As a blogger, you want to make your effort count!
You want your target audience to read and engage with your posts.
And arguably the best way to do that is through SEO – specifically keyword rank tracking.
You’re probably expecting me to say that building links, creating good content, and engaging with your audience as the key to your SEO campaign.
Don’t get me wrong: all of the above are important.
But here’s the thing about keyword rank tracking that people don’t talk about:
It gives you a bird’s eye view of your blog’s SEO performance thus far.
Keeping tab of your search rankings shows which among your posts are ranking on Google and are generating the most organic traffic
Even if you don’t practice SEO, there should be at least a page on your blog that’s ranking for a keyword or two.
Once you have the data on hand, you simply optimize them to rank higher.
No need to create new content (at least not now).
Make your pages better to increase their search rankings and drive even more traffic to your blog!
This way, you take advantage of low-hanging fruits on your blog and give them a little nudge.
With just minimum effort, you can yield maximize results if you track your keyword ranking the right way.
Speaking of which…
[Read more…]Ecourses have become quite popular these past years with many people looking for ways to improve their skills even in the comfort of their own homes.
This business article that features Danielle White shows you how profitable selling e-courses are in this day and age.
While it may seem like it requires tons of work, you don’t need an MBA or Ph.D. to create your own e-course.
If you look at the courses at Masterclass, all of the instructors there are world-class talent in their respective fields.
So, if you are an expert in a specific practice, then you must be able to create a course that will help others improve their lives.
Excited to launch (or re-launch) your e-course? Then let’s begin!
[Read more…]The world is becoming more interconnected as the world becomes increasingly mobile, global and diverse.
A recent article in Forbes reported that China Now Boasts More Than 800 Million mobile global consumers. Even in India, where the number of internet users has experienced rapid growth, users will very soon reach 627 million, primarily driven by growth in rural areas.
Like China, the population of mobile users is exploding so much that by 2022, it is estimated that there will be 829 million smartphone users in India.
This growth isn’t exclusive to China and India. Rural areas of Africa and Asia are Also increasingly online, reading about new trends, making business decisions and dreaming about their next purchase.
These statistics and trends should elicit both alarm and optimism among today’s bloggers who have grown comfortable with their mostly homogeneous audiences.
But what will these new segments, new cultures, and new opportunities want and need?
Will they be loyal audiences to your blog or will they start their own blogs that are more in tune with their own cultural underpinnings and linguistic requirements?
Will your blog be able to adapt to serve them or will it miss the opportunity that awaits to expand readership?
Could these new users start their own blogs that easily target their unmet needs that you neglected to plan for?
These are all good question, and all are within the realm of possibilities.
[Read more…]SEO has gone a long way since websites took shape. Gone were the days when they were all about keywords. Now, search engines became a lot more complex, yet better.
“How,” you ask?
With the help of structured data.
Structured data made it into the realms of SEO when Google, Yahoo!, Bing, and Yandex created a standardized list of attributes in 2011. This was called Schema.org, the precursor to the structured data we have now.
However, many still don’t know what structured data is.
Fortunately, we’re going to talk about that here as we’ll show you what it is, what it’s for, and how it can be used for SEO.
[Read more…]Ghostwriting benefits you in many ways.
As a blogger, you are aware of the hardships of keeping up with an editorial calendar. There’s just so many variables you need to consider when producing a well-written blog post.
And that’s just one of the many things you do as a blogger.
Let’s face it – blogging is not a sustainable lifestyle if you do it alone.
Therefore, ensuring your blog stays active and profitable is one of the prime reasons why you need to hire ghostwriters.
Not only do they help you write articles. But they also give you time to work on more important tasks!
However, hiring the right one isn’t easy. You must consider many things to get the perfect one.
In this post, I will guide you through the process of looking, screening, hiring, and working with a trusted ghostwriter for your blog who will make your life much easier:
[Read more…]With new fashion blogs being launched almost every minute, more and more fashion bloggers are competing for your attention. From self-proclaimed style icons to body positivity advocates, it seems like there’s a fashion blogger for everyone.
But take a closer look and you’ll see that not all fashion bloggers are created equal. In the search for the perfect outfit, it’s easy to lose yourself and waste time in the black hole of fashion blogs.
This is why we’ve rounded up our favorite no-nonsense fashion bloggers. When it comes to all things fashion and beauty, these gals are constantly dishing out style inspiration as you’ve never seen before.
[Read more…]Have you ever wondered how celebrity bloggers can get thousands of views right after posting their new content?
It’s not a form of black magic, mind you. It’s a digital marketing strategy called email automation.
You see, apart from quality content, your email list is the most valuable resource you can have as a blogger. Why? Because it allows you to quickly reach out to your audience.
With a qualified email list, you can direct traffic to your website without having to worry about algorithm changes or social media platforms. Plus, you can monetize your email campaigns by keeping your audience engaged and up-to-date with your brand.
In fact, bloggers who use email campaigns as part of their content marketing strategy have the potential to earn a higher revenue than those who don’t.
According to this survey, bloggers with an email marketing strategy earn up to 447% more than those without one. And even though email marketing seems like it requires hard work, you can easily set it up with a few simple email automation strategies.
And here’s the truth:
You don’t have to spend a lot of time (or money!) creating awesome email content to send to your subscribers’ list.
Here are some email automation tactics to ensure that you never lose touch with your audience:
If you don’t already know, Instagram is one of the biggest social media networks today. Not only does it have over 700 million active monthly users, but it also has 8 million business profiles.
From the figures above, one thing is clear:
Instagram embraces brands as integral parts of the platform.
If you have a blog, you can create an Instagram business profile for it. So instead of posting about your lunch or quotable quotes, you can use the platform to promote your latest posts!
However, blogs and brands still need to step up their Instagram game.
They need to lay out a marketing strategy that improves brand awareness and community engagement.
We’ve come up with the best strategies to effectively market your blog on Instagram.
[Read more…]Surely, you already have signed up to different websites before.
(And just so you know, I’m not calling you Shirley!)
Have you downloaded Dropbox, PayPal, or Spotify? You might have even followed a YouTube subscriber after visiting their website.
If that’s the case, then that’s the result of a well-made call-to-action (CTA).
Think about this; you would be using a lot fewer apps or sites if it weren’t for CTAs. The same goes for blogs.
In fact, call-to-actions are vital for blog owners as these can boost conversions up to 42%!
[Read more…]
