The blog’s design can impact how a visitor sees the business. While high traffic can be what every blog owner wants to achieve, user-experience should first be the priority.
UX, short for user-experience, is how a person feels when using or visiting your blog. To provide a great UX is to have a fast loading site, great design, and an opportunity for engagement. Also, users who find that a blog is giving them a great experience will return and maybe create a blog about it which will then increase your blog’s organic traffic.
While there’s a premium placed on your blog’s SEO performance, you shouldn’t rely solely on optimizing for search engines to get the most out of your blog. Even if you do drive lots of traffic to your blog thanks to your SEO efforts, you won’t be able to convert visitors into customers or subscribers if you don’t provide a seamless way to showcase your content to them.
“If there is no one interested in reading your content then you are not producing any thing but mere text,” according to Umair of Shout Me Loud. “You should be targeting converting those one time readers into regular readers.”
In fact, a small design tweak can make a world of difference between getting your visitors to stay in your blog, if not convert them into regular visitors!
These things stated should be part of the designing process and the final output of your blog’s design. With so many things you have to take into account, here are some design examples to give you more ideas: