The world is becoming more interconnected as the world becomes increasingly mobile, global and diverse.
A recent article in Forbes reported that China Now Boasts More Than 800 Million mobile global consumers. Even in India, where the number of internet users has experienced rapid growth, users will very soon reach 627 million, primarily driven by growth in rural areas.
Like China, the population of mobile users is exploding so much that by 2022, it is estimated that there will be 829 million smartphone users in India.
This growth isn’t exclusive to China and India. Rural areas of Africa and Asia are Also increasingly online, reading about new trends, making business decisions and dreaming about their next purchase.
These statistics and trends should elicit both alarm and optimism among today’s bloggers who have grown comfortable with their mostly homogeneous audiences.
But what will these new segments, new cultures, and new opportunities want and need?
Will they be loyal audiences to your blog or will they start their own blogs that are more in tune with their own cultural underpinnings and linguistic requirements?
Will your blog be able to adapt to serve them or will it miss the opportunity that awaits to expand readership?
Could these new users start their own blogs that easily target their unmet needs that you neglected to plan for?
These are all good question, and all are within the realm of possibilities.[Read more…]