WordPress may be new to the eCommerce arena, but quite an archaic platform known on the web for allowing beginners to set up a simple blog or website. WordPress was quite famous among bloggers and small to medium size business owners.[Read more…]
If you are a talent in the kitchen and you want to share your culinary thoughts with the world, you are probably thinking it’s time you start your own food blog. It’s the digital age, after all.
The good news is starting a food blog isn’t a difficult task. If you Google food blogs you’ll see plenty of others who are already sharing their wisdom and it has never been easier to get involved. Blogs are an affordable, simple way to spread your message.
The task of writing a corporate blog can be a massive beast to tackle. Corporate blogs require flawless information, a signature voice, and messaging that resonates with target readers on a personal level. That said, you need to have a granular understanding of the company’s branding elements and how to leverage them to accomplish desired goals.[Read more…]
Why one missed the mark and the other lifted sales by $6-billion
If you haven’t already seen the Gillette Ad, take a quick minute to watch it here. You’ve got to have
Yes, the Gillette ad speaks to the trend of virtue signaling. Yes, Gillette comments on what they believe to be “Toxic Masculinity”.[Read more…]
Links are one of the primary factors used by major search engines including Google to rank website and pages. This simply indicates that if you want to rank better in Google, then you must follow result-driven link building tactics for your website or blog.[Read more…]
Last month, it was announced that Google had rolled out a significant Algorithm update, which also happened to be its first update of 2019. The algorithm update had quite the impact on News websites and blogs that belonged to different niches. Some have even called this the “Newsgate Algorithm Update.”[Read more…]
When it comes to owning a category for your blog, the “nichier” the better. With so much content out there, it can be challenging to write about anything unique. But if you can zero in on your own one-of-a-kind voice and content, you’ll find a loyal following. Here are a few tips for making sure your blog continues to appeal to the not-so-masses.[Read more…]
Influencer marketing is expanding rapidly in the digital world. If you have been braving the digital sea long enough, you have probably heard of or even met a few influencers. The popularity of influencer marketing is rising simply because it works. According to a recent study, non-celeb influencers are 10X more likely to influence an in-store purchase than celebrity brand ambassadors.[Read more…]
2018 was a big year for digital marketers across the board. For the most part, it’s a fair assessment that the Google Algorithms more or less dictate how we formulate our strategies. In some cases, depending on the industries we are working with, changes to Google’s algorithms sometimes require us to throw out the playbook and start from scratch.[Read more…]
Driving traffic — as well as driving revenue — to your blog is likely your top concern. You’re constantly assessing different advertising and marketing strategies seeking the Holy Grail: tons of blog visitors that convert into dollars.[Read more…]