Using Memes In Your Online Marketing Strategy

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Chances are that you’ve encountered a meme in one form or the other, even if you’re not aware of it. As a matter of fact, it is nearly impossible to be an Internet user and not know what memes are.

A  meme can be a photo, a song, a short video, an animation or a GIF that contains ironic and yet comical messages. The text is used to provide commentary to a picture or any other meme format and the combination of the text and images is what makes a meme funny.  Although their main goal is to amuse, memes can be used for a wide array of purposes, including marketing. [Read more…]

How to Start an SaaS Blog

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If you or your clients are involved in the software-as-a-service (SaaS) industry, you probably already know this: Today’s global SaaS industry generates about $288 billion in revenue and is expected to grow to $383 billion by 2020.

You’re probably also aware of the unique challenge that SaaS marketers face: proving to their current and potential customers that their “rented” service is worth an ongoing monthly fee. In addition, SaaS and the cloud it lives in are both relatively new and full of tech-related details and processes that may not be commonly understood by their average customer. [Read more…]

6 Money Management Tips for You to Launch Your Successful Blogging Career

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I used to work a traditional 9-to-5 office job, and it has its good and bad sides. On one side, I experienced job security, work benefits, scheduled time off, and a level of comfort that my freelance career doesn’t allow for. On the other side, that job security made for a pretty boring life, and it grew old fast. That’s why I began focusing more of my attention and time toward freelance projects, until I successfully launched my blogging and writing career. [Read more…]

How Important is Blogging for E-commerce? 3 Essential Factors that Define Success

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If you’ve been blogging for a while, the prospect of monetizing your writing has likely crossed your mind once or twice. Fortunately, getting the ball rolling here isn’t overly complex. Most bloggers start by writing posts focused on affiliate marketing. If you have been doing this for a while, a logical next step might be to launch a full e-commerce store. [Read more…]

5 Video Marketing Strategies That Assure You Success

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For the quintessential digital marketer, his day looks something like this. There are screens all around him. From his pocket to car to office to home, he is probably looking onto a digital screen. And most of the time, he is likely to come across video content. With 55% of the population watching video online every day, a video is no more one piece of your overall marketing plan, but it needs its own marketing strategy altogether. With relevance to this data, we can easily bet that videos are indeed a huge part of an internet user’s experience and expectation. To rephrase it, they are an absolute must have in the marketing strategy. [Read more…]

Keywords Are for Users, Not SEO Abusers

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What is the single most important factor for SEO?

Is it your sitemap? Is it internal linking? Is it external linking? Is it the quality of inbound links to your site? Is it the relevancy of your domain name? Is it how fast your site loads? Is it your content?

Depending on who you ask, the answer to all of these questions is yes. [Read more…]

Things to Remember Before Starting a Business Blog for Your Client

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In 2018 there is hardly a business out there that doesn’t try to apply content marketing in this or that form in its promotional video campaigns. However, the efficiency of these efforts can vary from outstanding to negligible – and those responsible for it often have little to no idea what causes this or that result. [Read more…]