Copy is a vital component of eCommerce product pages, but people look at images more often and for longer. The shopper’s eye is drawn to images above all else. Few shoppers read every word of a product description and many don’t get beyond the title, but almost everyone looks at product images; they are the shop window of an online store.[Read more…]
With millions of blogs congesting the internet, is there space for another education blog? Education is a growing industry, valued at $1.35 billion in the United States and growing. With advancements in tools for teaching and learning, an education blog that lives and grows with the times will get a warm welcome.[Read more…]
Data blending is more than just a buzzword. Used effectively, it can be an incredibly powerful tool for search engine optimization. Here are a few ways you can leverage it.[Read more…]
Marketing on social media has evolved and become more dynamic than ever. Through the years, new formats have been popping up, challenging business owners and marketers to keep up and find more engaging ways to reach their audiences.
One of these formats? Video.[Read more…]
In today’s fast-paced world, things can change in the blink of an eye: new products are released every moment, new competitors emerge constantly, new marketing channels are becoming popular. Regardless of what industry you are in, what used to work well several years ago, is no longer effective today.[Read more…]
Selling ad space on blogs has always been one of the most common ways of making money online. However, nowadays it has become much more difficult for a blog to stand out online today than it once was. The picture is further complicated by the widespread ad fraud which has become a very serious issue over the last decade.[Read more…]
That’s the number of people who won’t make a purchase upon their first visit to a website, according to research from Episerver.
If you run an e-commerce business, you have to face the reality that the average visitor to your website isn’t ready to buy on his/her first visit, and that so many factors can prevent even those who came with the intent to buy from completing their purchase (research from Baymard shows that almost 70 percent of people carefully study a sales page, decide to buy, and then quit right at the point of purchase).[Read more…]
Nowadays, the online market has vastly grown. That means that there are more businesses competing in the online market than ever before. It has made the market not only highly competitive but also oversaturated. Becoming visible enough and reaching out to customers has become increasingly difficult, especially for new e-commerce businesses.[Read more…]
Choosing the right domain name is vital when you’re starting a new blog. Your domain name will be the brand that people associate with your blog. Even though choosing a domain name may seem inconsequential at this early stage, it’s a critical decision that will stick with you, your blog, and your potential business for many years to come.[Read more…]