Keeping a niche in mind will help reduce the overwhelming pressure of choosing topics to write about. The theme of the blog takes charge of the direction of the content. It also narrows down the focus of the content and tells the owner what to blog about. However, the current pandemic has changed blogging forever. [Read more…]
Just a few weeks ago, humanitarian brands like the North Face has decided to suspend their advertisements on the social media giant Facebook. This is after finding their advertisements being tagged or posted on hate speech content. Many brands are appalled by this discovery and immediately followed suit at temporarily suspending advertisements. Soon, big named brands like Honda, Coca-Cola, and Unilever (among others) decided to also suspend their advertisement on the platform. Thus, the #StopHateforProfit movement was created.
This is not the first time Facebook was canceled by many brands and users. The company has its own fair share of blunders and controversy. However, this might be the only time when Facebook is seriously threatened, especially financially. Earlier this week, Facebook CEO has announced all changes that would be made to address the current issues.
Now, many bloggers and influencers are nervous that the widespread Facebook ad boycott will severely affect them. However, from the current developments, it looks like they would not be affected much. So, should all these current events worry bloggers and influencers?
The coronavirus pandemic has changed the world in many ways. In just a short amount of time, the world was put in a standstill and forced to adapt to a ‘new normal’ that many people don’t seem to accept just yet. Almost everything was migrated online – schools, work, groceries, and even workouts. Mass events like conferences, meetings, national events, and even government activities were also moved online. Blogging, although originally an internet product, is also affected by the pandemic. [Read more…]
The reduction of face-to-face interactions had highlighted the need for digitalization of businesses. People stuck in quarantine took it to the internet for most of their needs – supplies, entertainment, connectivity, and even fitness. This is why blog earnings increased significantly during the pandemic. [Read more…]
How do Zero-Click Searches affect a blog?
According to recent studies, almost 50% of internet searches on the Google search engine do not result in organic traffic (or clicks) to websites or webpages. These searches that do not generate traffic towards a webpage or website is what is known as a zero-click search. There are a variety of reasons why this happens. Time and again, humans have grown impatient and crave information that could instantly be retrieved within seconds. To adapt to this, Google has improved its design to allow its users to maximize the “Search Engine Results Page” or SERP by allowing for simple and concise information in less than a second. [Read more…]