The New Year may bring you some new opportunities, especially if you are looking into starting an online business. There are the old online business go-tos like starting a blog or ecommerce store. These are still good options, but there are also plenty of other online business ideas for 2019 success.[Read more…]
Understanding Risks when Traveling
Many people may think that a travel blogger’s life is a dream – paradise destinations, exotic food, rich cultures, extreme adventures and all. However, a travel blogger’s life is not always fun and games as there are real risks they must face in every destination they go to, and activity they do. There may be animal bites, transportation hazards, food poisoning and more. There are risks for assaults, harassments, vehicular accidents, and even trauma. Each case can be unique, and the best thing to do is to know what to do if you have an accident when traveling.[Read more…]
Working remotely is becoming a more popular choice—and a more available option—for writers all over the world. Because writing doesn’t require immediate, in-person interaction or any specific equipment beyond a word processor and an internet connection, it can feasibly be done anywhere, though some locations are clearly better than others.
As blogging becomes one of the predominant methods of delivering and consuming content, it’s print journalists who have a thing or two to learn from bloggers. But don’t be so naive to assume that you have it all together. Good print journalists can teach you valuable lessons as well.[Read more…]
Bounces are your biggest enemy in a content marketing campaign. One of your biggest goals is to acquire traffic for your site, but what is that traffic actually for? You want people to stick around, read your material, and eventually convert to generate more revenue for your site. If they get to your blog and then bounce, that visitor is practically worthless to you.
Whether you are a commercial blogger or a personal blogger, it is always good to find ways to get more traffic to your site. There are many ways to do this but one approach seems to be the most promising: guest blogging or guest posting. Read on to know more about the other techniques and why the guest blogging method has risen to become one of the most popular digital marketing techniques in the search engine optimization arena. [Read more…]
Nowadays, when in-house marketers cannot find a suitable solution to an existing problem, businesses turn to troubleshooters. These are professionals with innovative means of thinking, who are able to look at the problem from a completely different angle and find a new approach. In retail and ecommerce, there are puzzles, which can be impossible to solve by standard methods. [Read more…]
If you’re aiming for a lifestyle blog and you already know what content goes into it, the next absolutely necessary element you must have are clear, crisp and beautiful photos. Lifestyle blogs are always visual. It’s the pictures that sell as much as what you’re writing about. To attract followers, you should learn how to shoot and take professional-looking images to go along with your content. [Read more…]
For a blogger, their blog is the entirety of their website. For businesses, a blog is a small fraction of their website. For both types of sites, a homepage serves a distinct purpose: to tell a visitor why they should stick around.
When you’re a blogger, setting your homepage to display your latest posts will showcase the content you produce, giving visitors a reason to come back if they like it. When you’re a business, your content should tell visitors why they want to do business with you. It should also give visitors a reason to take some kind of action like sign up for your newsletter, watch a video, or request a quote. [Read more…]
Small and midsize businesses have to spend their marketing budgets carefully to remain profitable. SMBs typically have less resources to work with, creating constraints on their digital marketing strategies. They do not have the luxury of larger digital marketing budgets like large enterprise corporations. Every dollar spent need to create an ROI. Surprisingly enough, many SMBs do not track their digital marketing ROI. In order to get a return on investment, you have to measure your resource spending and associated revenues. If you are a digital specialist, you can increase the value of your blogging activities by maximizing your ROI and measuring the results. Keep reading for useful ways to gain a return on investment from your business blog. [Read more…]