Editor’s note: This post was written by Rupert Adam, marketing manager at Emailcenter, the UK’s largest independent ESP. He specialises in marketing and strategy development. Follow him on Twitter: @RooAdam.
When it comes to dealing with your inbox, you’re probably one of two types of people. There’s those with tens, hundreds or even thousands of unread messages stacked up in their inbox, or those who can’t relax until every single message has been read and either deleted, delegated, responded or deferred.
On average, we send and receive 100 billion emails every single day (just imagine how many that equates to in a year). With that many emails being sent daily, and with research suggesting that the average professional receives more than 100 emails every day, it’s little wonder why so many of us can get lost in our inbox and spend more of our working day dealing with and sifting through messages rather than actually getting any quality work done. In fact, messages from fellow bloggers, guest post requests, meetup/conference invitations, sales messages, newsletters and spam are probably filling up your inbox right this very second!
And that’s where Inbox Zero comes in. [Read more…]