Usually setting up the blog is easy; with so many website builders out there that make the web design a breeze, and so many all-inclusive hosting options that make the task of finding a great package that works for you hassle free, the startup really is the easy part. The hard section comes in maintaining your blog after you have launched it. Not only do you need to find a way to beat procrastination and write productively, so that you can stick to a consistent publishing schedule, but you also need to find ways to stay relevant and offer valuable content that people actually want to engage with. Enter content marketing. [Read more…]
As a blogger, social media is probably the most effective channel for reaching a larger audience. Truth be told, optimising for search engine traffic is not the easiest and cheapest thing to do, especially for new blogs. Websites take weeks to be indexed for new search terms – let alone reach page one where all the traffic is. But through social media, you can dramatically increase your blog’s visibility and get significantly quicker results. [Read more…]
Small business blogging is very challenging. Sometimes it can feel as if you’re putting in a lot of work and nobody is actually reading or using your content. However, you have to remember that you’re building a blog with long-term goals in mind. Not only are you directly targeting your customers, but you’re also aiming for an enhanced position in the eyes of the search engines. [Read more…]
As your blog have increasingly become your first point of contact with potential consumers, you might want to look into hiring a professional UX designer to help you set your blog apart. This is because engaging and thought through online user experience could be very crucial to the success of your blog. [Read more…]
The Internet has changed the world immensely. It’s hard to imagine what 2016 would look like without an Internet connection – or even without Wi-Fi. And the popularity of social media has just added to the Internet’s enormous impact on our world. Specifically, social media has changed the way business is done, and social media has totally changed the way that certain industries operate. We’ve compiled a list of the top 5 industries that have been changed by social media. [Read more…]
Businesses live and die by their marketing campaigns. If enough time is spent and resources are allotted to really push a product across multiple media, the customers tend to follow. But if a marketing campaign is lazy, sloppy, thoughtless and uninspired, your customers will be the first to smell it out. No matter how good your product is, if your customers don’t know about it, it’s a flop. [Read more…]
Managing a team of writers is never easy. Even in the best situation, it’s tough to keep up with deadlines, proofread your writers’ work and make sure that none of your writers are getting too bogged down and burned out. This difficulty gets compounded when you have writers, graphic designers and editors spread out all over the globe, and it’s your job to find a way to make team collaboration a reality. [Read more…]
Your email marketing efforts are only as good as your list is long. In other words, you can create incredibly targeted emails that are crisp and actionable, but you aren’t going to derive any value from them if you don’t have an audience ready to engage. This means you need to spend a considerable amount of time building your email marketing list. [Read more…]
With the huge number of blogs all around the world these days, and more and more being created all the time, it’s important not just to run your blog like a business, but also to invest in marketing it in the same way too. After all, there’s no point learning all the ins and outs of your industry or creating a fantastic new product or service, only to have no one much know about it.
However, for many bloggers, the prospect of marketing can be daunting, and feel like something outside your comfort (and knowledge) zone. That’s where some of the best apps on the market can help you really make your blog soar this year.
Whether you want to hit a big target when it comes to the number of social media followers you have, or plan to win big with webinars over the coming months, there are many ways to market your blog so that as many people as possible can fall in love with it. Read on for some top apps that you should consider downloading today that can help you achieve your goals more quickly and easily. [Read more…]
Simply having a blog strategy in place is no longer enough. If you want to be successful with content marketing, you need to invest in a variety of different content mediums and approaches. The challenging thing is to keep track of these different types and how they change from year to year. For your convenience, we’re providing an updated listed of the types of content worth investing in this year. [Read more…]