Bounces are your biggest enemy in a content marketing campaign. One of your biggest goals is to acquire traffic for your site, but what is that traffic actually for? You want people to stick around, read your material, and eventually convert to generate more revenue for your site. If they get to your blog and then bounce, that visitor is practically worthless to you.
Whether you are a commercial blogger or a personal blogger, it is always good to find ways to get more traffic to your site. There are many ways to do this but one approach seems to be the most promising: guest blogging or guest posting. Read on to know more about the other techniques and why the guest blogging method has risen to become one of the most popular digital marketing techniques in the search engine optimization arena. [Read more…]
Nowadays, when in-house marketers cannot find a suitable solution to an existing problem, businesses turn to troubleshooters. These are professionals with innovative means of thinking, who are able to look at the problem from a completely different angle and find a new approach. In retail and ecommerce, there are puzzles, which can be impossible to solve by standard methods. [Read more…]
If you’re aiming for a lifestyle blog and you already know what content goes into it, the next absolutely necessary element you must have are clear, crisp and beautiful photos. Lifestyle blogs are always visual. It’s the pictures that sell as much as what you’re writing about. To attract followers, you should learn how to shoot and take professional-looking images to go along with your content. [Read more…]
For a blogger, their blog is the entirety of their website. For businesses, a blog is a small fraction of their website. For both types of sites, a homepage serves a distinct purpose: to tell a visitor why they should stick around.
When you’re a blogger, setting your homepage to display your latest posts will showcase the content you produce, giving visitors a reason to come back if they like it. When you’re a business, your content should tell visitors why they want to do business with you. It should also give visitors a reason to take some kind of action like sign up for your newsletter, watch a video, or request a quote. [Read more…]
Small and midsize businesses have to spend their marketing budgets carefully to remain profitable. SMBs typically have less resources to work with, creating constraints on their digital marketing strategies. They do not have the luxury of larger digital marketing budgets like large enterprise corporations. Every dollar spent need to create an ROI. Surprisingly enough, many SMBs do not track their digital marketing ROI. In order to get a return on investment, you have to measure your resource spending and associated revenues. If you are a digital specialist, you can increase the value of your blogging activities by maximizing your ROI and measuring the results. Keep reading for useful ways to gain a return on investment from your business blog. [Read more…]
Creating the perfect app is possible you have a clear objective. All applications are created to address a problem that users are facing. Most apps tend to fall out of favor with users because they do not address some core issues that users face on a daily basis. In order to create the perfect app, you need to follow a clear roadmap. Here are 7 steps to creating the perfect app. [Read more…]
Remote working has become somewhat of a buzzword in the blogger community. It throws up images of relaxing in a small café by the beach, tapping away on your laptop and essentially living your best life. But remote working doesn’t necessarily mean tropical climes; as more businesses start to include it as part of their operations. For freelancers like bloggers, this is great news; it really does allow for the flexibility of lifestyle that being curious about the world needs. [Read more…]
Running a blog takes hard work. First you need to create content, then you have to market it, and marketing your blog requires a different strategy than one you’d use for marketing products and services.
Although a blog technically does sell a product — the consumption of content — people won’t buy it on impulse or through persuasion. The only way to get people to consume your content is by hooking them with good content, as paradoxical as that sounds. [Read more…]
As a blogger, it’s tempting to go wide with your audience. Targeting a national, general audience exposes you to a greater number of potential readers, and therefore seems like it gives you better odds of eventual success.
However, if you want to maximize your relevance to local readers, and help your blog stand out from the crowd, it’s a good idea to include location-specific content on a regular basis. [Read more…]